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MEDIA: How multi-channel viewing has forced social change

nation of couch potatoes, with extra TV sets becoming part of the standard bedroom furniture, we...One of the more cheery seasonal discoveries I ve made recently is that, although Britain may be a nation of couch potatoes, with extra TV sets becoming part of the standard bedroom furniture, we are not as atomised as we think we are. I d long assumed that TV viewing was going the way of magazine publishing ...

CAMPAIGNS: award publicity; In praise of the super preachers

, now in its second year, was set up by The College of Preachers to promote a higher standard among ... at London s Southwark Cathedral, which provided a public stage for the final while maintaining necessary ... to London-based. British press interest in religion is said to be at an all-time high ...

Diary: It takes more than Christmas baubles for a really flashy seasonal bash

!, the Evening Standard and the Daily Mail. Cecil, also managing director of Aurelia PR, assures me ...

FOCUS INFORMATION SOURCES: Papering over the on-line cracks

continues to develop its Targeter PC-based databases, it now has a portfolio of six standard directories ... . Continental contacts: A select group Companies conducting pan-European campaigns have an even more ... useful and we have PR Planner Europe as a standard reference. But once the campaign is up and running ...

CAMPAIGNS: research; Media revels in this info illness

, and features in the Independent and Evening Standard. The Daily Telegraph alone published the story five ... . Verdict At a time when falling education standards are coming under the spotlight and up-to- date ...

NEWS: 1996 Mad cows, fat cats and blue Pepsi

of communications for the London Borough of Camden, has the dubious privilege of being appointed to the post ... of publicity as a consultant to Hollander Public Relations - a London firm set to launch in June ... a raft of tough new quality standards designed to weed out under performing members and to boost ...

NEWS: Capital One cashes in on the UK credit market

than half the standard UK rate. The company, along with the other US entrants, operates ...

COMMENT: Editorial; A year of taking PR seriously

public relations advice at an early stage. Some of them even acted on it. Even more ...

FOCUS INTERNET: Can you escape from the Web?

is also developing an Intranet, a means of sharing internal resources using standard Internet software ... resource is, of course, what the Intranet does for internal communications. Even if your clients ...

NEWS: McCann Erickson ties the knot with Weber

. McCann Erickson runs a PR outfit in the UK with five regional branches: London, Bristol, Birmingham, Edinburgh and Manchester, while Weber has a European wing based in London. Lawrence Weber did not rule out ... from pounds 477,000 in 1994. Earlier this year McCann Erickson s London-based advertising ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.