13 Dec 1996
| by SARAH MERTON
.
This includes strategic campaigns to support the launch of a string of
stores in London and Manchester next ...
06 Dec 1996
The Rowland Company has picked up business from home delivery firm
Flanagan and Co Supermarket Direct in a pounds 70,000 account sweep.
Launched in October last year, Supermarket Direct operates a home
grocery shopping service in west and south-west London, delivering
150,000 Sainsbury ...
22 Nov 1996
and hanging
in the Harrods loo - even if it would cost pounds 1 to see it.
Evaluation and analysis ...
22 Nov 1996
| by ROBERT DWEK
Asda s PR manager Sue Finnegan is planning to quit at the end of
January.
Finnegan, who lives in London, said that she felt unable to spend so
much time in Leeds - where Asda is based - and added that she is
leaving on very good terms .
But sources close to the revamped five ...
15 Nov 1996
| by SUE BEENSTOCK
label first appeared in Browns in London. Since then Harrods and
Selfridges have opened Karan ...
during London
Fashion Week - that Club 21 intended to be the centre of the media s
attention.
We wanted to create something that London had never seen the like of, a
lump ...
15 Nov 1996
Eighty-six per cent of consumers will choose to buy a product associated
with a cause, if price and quality are equal, says the latest survey by
Business in the Community (BITC).
Of 1,053 people questioned, 61 per cent said they would even switch
retail outlet to one involved in a cause ...
15 Nov 1996
joining the BBC.
Multimedia to open London branch
Multimedia Public Relations and Marketing, the Chepstow-based hi-tech
agency, is to open an office in London. Formed in 1993, Multimedia is
looking ...
for pitch
GLR, the BBC s London radio station, has selected Consolidated
Communications to pitch ...
08 Nov 1996
in Belgium. Based at Ealing Studios in
London, GJA now has two staff in Antwerp to help develop its ...
01 Nov 1996
| by TOM DAWN
nationally and in London for the launch, to
promote sales, as well as generating international coverage ...
and several
London taxis, and were led to matching picket-fenced areas carpeted with
synthetic turf inside ...
proportion of Benetton s London customers. Its individual
marketing style clearly works for a broad ...
25 Oct 1996
. Asda s egg aisle even has the sound of
clucking hens. But smells?...We all know supermarkets are expert at luring us with eye-catching
displays of fresh fruit and veg. Asda s egg aisle even has the sound of
clucking hens. But smells?
Defenceless consumers will now have to cope with Aromagas, a mould-
breaking marketing opportunity for retailers from the UK ...