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MARKETING MIX: I’ll name that brand in one !

in 1926. Its exceptional clarity astounded even the Den Hoorn brewery, which had been operating...A star was definitely born when our seasonal mystery brand was first launched as a Christmas beer in 1926. Its exceptional clarity astounded even the Den Hoorn brewery, which had been operating in the town of Leuven since 1366. But Leuven s most famous name, which also brands this product ...

MARKETING MIX: SOAP BOX; Local flavour for a global message is common sense

seems to have surprised observers even more. As a seasoned observer myself, I m surprised they re ... of multinational agencies bemoaning the preponderance of international work: London is now handling a ... work even the young spurters at spring-green agencies envy, but only get assessed on the pan ...

NEWS: Double spread in Lurpak launch

competitors Flora and Anchor. It contains less salt than standard butter, capitalising on consumers ...

MARKETING FOCUS: Looking back on ’96

.... The Advertising Standards Authority The ASA was criticised for playing God in some of its rulings ... commercial players, especially on the London market. Stations such as Capital Radio and Virgin Radio ...

ADVERTISING & PROMOTION: Lookalike ads get a kicking

Standards Authority over its use of a lookalike of the Manchester United football star, re ...

BUSINESS-TO-BUSINESS: Letters of distinction

by the usual standards of Microsoft. Evans Hunt Scott creative director, Ken Muir, says: We were not really ... have got the targeting part sussed. It is so important, and even with the best software company ...

NEWS: STOP PRESS

an ad in which it attacked the standard of advice offered by IFAs. ...

NEWS: ASA gives drink ads the all-clear

Despite the controversy over some alcopop advertising, the vast majority of alcohol ads comply with current codes of practice, according to new research. The Advertising Standards Authority carried out a survey of alcohol ads following concerns that some alcopops targeted young drinkers. It found ...

NEWS: Brewer pushes lager with kosher blessing

by the Federation of Synagogues in London for its lager, Kosher Pilsner. The German firm hopes to attract ... . Products such as Coca-Cola prove popular with Orthodox London Jews, who are estimated to make up around 9 ...

NEWS: Bulmer turns to premium lagers

HP Bulmer has signalled its desire to build a portfolio of premium international lagers with its decision to distribute New Zealand beer Steinlager in the UK. The brand, which has been available in the London area via a wholesaler for three years, will be distributed nationally alongside Bulmer s other ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.