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MARKETING MIX: I’ll name that brand in one !

in 1926. Its exceptional clarity astounded even the Den Hoorn brewery, which had been operating...A star was definitely born when our seasonal mystery brand was first launched as a Christmas beer in 1926. Its exceptional clarity astounded even the Den Hoorn brewery, which had been operating in the town of Leuven since 1366. But Leuven s most famous name, which also brands this product ...

MEDIA: ITV wakes up to the potential of literary dramas

even better with 13.5 million, ahead of just about everything apart from Coronation Street ... . Not even Paul Johnson could complain about televising Defoe s novels - at least not until Michael Grade ... journey in Moll Flanders denounce the evils of London by warning that they practised cunnilingus there ...

MARKETING FOCUS: Looking back on ’96

.... The Advertising Standards Authority The ASA was criticised for playing God in some of its rulings ... commercial players, especially on the London market. Stations such as Capital Radio and Virgin Radio ...

MEDIA: Stations seek brand values’

. The proposition for LWT and Granada will be a lot clearer than it is now. LWT is TV for Londoners, in the best ... in Action and drama premieres such as Moll Flanders. LWT is associated with Blind Date, London s Burning ...

NEWS: STOP PRESS

. London listings magazine Time Out is looking for an advertising agency to create the poster and press ...

NEWS: Segaworld fights queues

for its Trocadero site in London. ...

MARKETING MIX: Quiz ’96

groups unsuccessfully launched a bid to combine their sales operations in May? 4 Not even ... - and not even the reviving powers of Red Bull, its most famous account, could save it. What was it called ...

ANALYSIS: Changes in store for retail

goods in a conventional fashion, stop and scan a product for more information or even talk by phone ...

ADVERTISING & PROMOTION: DESIGN CHOICE; WIND-UP RADIOs

these things are selling like hot trannies down the Kings Road in Chelsea, London, so presumably living ...

MARKETING MIX: HOBBY HORSE; An addiction for news makes me suffer CNN blues

in the evening. And that s just on the days when nothing much happens. It is, I suppose, a cheaper ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.