to remove filtersNEWS: Coming round to a social conscience
12 Dec 1996
powerful as competition is introduced. Even trying one s best to do good is not enough ... oil platform were caused by a failure to compete effectively with huge eco-propaganda machines, even ...
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NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
processor, a challenger to the de facto industry standard, the Intel Pentium chip. AMD ...
NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard
06 Dec 1996
in London will create advertising for the dealer branding campaign, to be adapted for use in eight ... of international business at the London agency, said: We re thrilled to have been awarded this so early in our ...
NEWS: Games code mooted
28 Nov 1996
to the Advertising Standards Association, and Future Publishing s decision to vet games advertising (Marketing ...
NEWS: STOP PRESS
28 Nov 1996
s Stockton-on-Tees store. Daewoo already has an outlet in London Colney. Evans Hunt Scott is thought ... remit will be similar to that of London country station RTL Country 1035AM. Simon Johnson ...
DESIGN: Breaking out of the box
28 Nov 1996 | by DAVID REDHEAD
at the Royal College of Art. Even if you change the colour and style and move it into the living room, where ...
THIS WEEK: ASA hits out at shock game ads
14 Nov 1996 | by SHARON MARSHALL
The computer games marketing sector has come under attack over a wave of shock advertising targeting young people, with one magazine publisher announcing it will vet all future games ads. In its latest report, the Advertising Standards Authority has also upheld complaints about a TBWA ...
MARKETING TECHNOLOGY: IT and miss
14 Nov 1996 | by RACHEL MILLER
surprised me was the way in which retailers, even big ones, seem to get things wrong quite a lot ... , and even necessary . In short, it combines scale economies with targeted marketing . While ...
INTERACTIVE: NEW-MEDIA CLINIC; Recognition by D&AD gives our new media global opportunities
01 Nov 1996 | by JOHN OWEN
At last the multimedia industry is to be recognised with its own category at the UK s premier awards ceremony. At D media-based entries (anything on CD-Rom or floppy disk), one for kiosk-based entries and one for Internet sites. There will even be a CD-Rom version of the D s powers that be ...
CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)
25 Oct 1996 | by GEORGE BOYTER
the bistro chain French personality a la Allo Allo, but this makes the old TV series look subtle. Even ... poster, a CD of the band s finest moments that students can buy, a money-off voucher and even a shelf ... with painstaking authenticity. There s even a rock family-tree of the Vestas by Pete Frame tucked away behind ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
