26 Jan 1996
| by PETER OWEN-JONES
even greater account movement which, in turn, fosters an ever more
pervasive feeling of insecurity ...
26 Jan 1996
spilling out of magazines, and his copy of the
Evening Standard. I ve never quite worked out why inserts...John Owen chooses the family photo-style inserts for the Abbey National,
which are currently spilling out of magazines, and his copy of the
Evening Standard. I ve never quite worked out why inserts are
(supposedly) so effective as an advertising tool. To me, they re usually
little more than a nuisance. So ...
26 Jan 1996
| by REBECCA DOWMAN
Brook Wilkinson is to lead the PR campaign to tempt British visitors to
two leading London tourist...Brook Wilkinson is to lead the PR campaign to tempt British visitors to
two leading London tourist attractions - Madame Tussaud s and the London
Planetarium.
The agency beat Mark Borkowski PR and Cohn s planned campaign, thought to be worth around pounds
100,000, with fees making up 70 ...
26 Jan 1996
| by ROBERT GRAY
London Financial News, the new weekly newspaper for the City of London,
has hired Luther Pendragon...London Financial News, the new weekly newspaper for the City of London,
has hired Luther Pendragon to handle the PR for its 4 March launch.
The newspaper - which debuts in the same month as maverick publisher Tom
Rubython s new title the Sunday Business - will be published on Mondays ...
26 Jan 1996
| by STEVE BEVAN
as deputy City editor of the Evening
Standard.
He said he had not approached any other PR firms ...
26 Jan 1996
on petrol
because of the increased revenue on groceries, some like Tesco even
moving into stand ...
by
Standard Press Analysts
...
26 Jan 1996
| by Steve Bevan,
LONDON - Joy Johnson, Labour’s outgoing director of campaigns, elections and media
26 Jan 1996
in London....in London.
It has bought a panel on every MOFA bus shelter across London for UK
Charity Lotteries ...
on the
side of 69 London black cabs.
The National Lottery has an annual media spend of pounds 45 ...
26 Jan 1996
unregulated
environment, my concern is that the financial PR industry must adopt the
same standards ...
,
innovative and international business environment like the City of
London. A self-regulatory framework ...
26 Jan 1996
| by DAVID MORGAN REES
and successful companies because my standard of
living depends on quality management. But my own observations ...
and former employees can
undermine even the best external PR programme.
The bottom line must ...