27 Sep 1996
| by JOHN TYLEE
to stop demonising Tony Blair,
the Advertising Standards Authority hasn t enjoyed the best of summers ...
Nicholson, chairman of the Advertising Standards Board of Finance,
when it expires in 1999.
Asked ...
into which the row over political
advertising has plunged them. Even John Hooper, director ...
27 Sep 1996
An international audit standard for measuring activity on Internet sites
could be close...An international audit standard for measuring activity on Internet sites
could be close ...
Bureaux (IFAB) is meeting in
Washington this week to hammer out a single international standard ...
from ad agencies and advertisers for a
single professional auditing standard for Websites. John ...
27 Sep 1996
newspapers, originated from the pages of
PR Week via the Evening Standard. All articles carried the fact...The story of the latest Scouting proficiency award, which made an
appearance in all the national newspapers, originated from the pages of
PR Week via the Evening Standard. All articles carried the fact ...
Baden-Powell as
PR-friendly.
But the writers now have some favoured images of PR. The Standard ...
27 Sep 1996
hero to his list of vocations (oh yes, on top of
ad star), after an entertaining evening in London....Eric Cantona, the Gallic poet, philosopher and sometime football player,
can now add cabbies hero to his list of vocations (oh yes, on top of
ad star), after an entertaining evening in London ...
, was charged with
looking after the temperamental celebrity for the evening.
After a night of beers ...
27 Sep 1996
Guinness has picked the Publicis agency in London to handle its
advertising push into mainland...Guinness has picked the Publicis agency in London to handle its
advertising push into mainland Europe.
The offensive will be built around the main Guinness brand as well as
Kilkenny beer and will feature a blend of new creative work as well as
other material drawn from the company s famous ...
27 Sep 1996
| by GLEN MUNRO
-House(Kvaerner Corporate Communications)
Campaign: Press conference to unveil the proposal for the London
Millennium...-House(Kvaerner Corporate Communications)
Campaign: Press conference to unveil the proposal for the London
Millennium ...
for the London Millennium Tower were
announced at a press conference at the Queen Elizabeth II Conference ...
debate on the London Millennium Tower project, prior to
submission of a planning application ...
27 Sep 1996
| by JOHN TYLEE
Europe s advertising industry is close to drawing up a new voluntary
code of standards to derail...Europe s advertising industry is close to drawing up a new voluntary
code of standards to derail ...
to diminish the powers of national
regulatory bodies, such as Britain s Advertising Standards Authority ...
September).
The European Advertising Standards Alliance - a group made up of 22 ASA-
type bodies ...
27 Sep 1996
| by OUR PARLIAMENTARY CORRESPONDENT
Standards Authority, in a dramatic escalation of the
row over the ASA s recent rulings on political ads....Tory MPs have called for the resignation of Lord Rodgers, the chairman
of the Advertising Standards Authority, in a dramatic escalation of the
row over the ASA s recent rulings on political ads.
The call, which was made publicly by Michael Fabricant, the deputy
chairman of the party s back ...
27 Sep 1996
| by WENDY SMITH
Client: London International Group plc (LIG)
Team: Health Network and Manning Selvage and Lee...Client: London International Group plc (LIG)
Team: Health Network and Manning Selvage and Lee ...
London International Group decided to embark on an
extensive brand globalisation programme ...
was aiming at an open
goal from three yards, but even its architects were surprised at the
scale ...
27 Sep 1996
the current Mailsort system, under which
direct mail rates are expressed as a percentage of the standard...The Post Office is changing the way it charges for direct mail. The
moves will involve abandoning the current Mailsort system, under which
direct mail rates are expressed as a percentage of the standard postal
rates. The new system means that the direct marketing industry will have
its own ...