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BORDER LINES: HONG KONG - DWRC has first client win

London-based DWRC Associates has picked up its first client from its link-up with Hong Kong agency...London-based DWRC Associates has picked up its first client from its link-up with Hong Kong agency Corporate Communications, which became DWRC s official associate office last month. Great Star Communications has appointed the two agencies as sole representatives outside mainland China, said DWRC ...

Rushton quits Sunday Sun for Media House

Glasgow-based consultancy Media House is to launch a London office....Glasgow-based consultancy Media House is to launch a London office. It will be headed ... of Media House, said Irvine. Irvine said he expected the London office to be fully operational by February. Media House s clients in the London area include caravan holiday company Bourne Leisure ...

What The Papers Say: McVitie’s falls into the same old age trap

(credited in all but one of the subsequent reports) and was picked up later the same day by the Evening Standard. Its story added the ageist slant that Lancome had dropped Isabella Rossellini and IMG Models ...

Are advertisers paying too high a price for star turns?

executive pointed out to me, the Hoddle ad was, even by those standards, extremely old-fashioned. It was a simple star vehicle, and had nothing else: not even a hint of football expertise. Yet the use ...

IPR calls on ASA in battle to ’shame’ publications

agencies for editorial coverage and has called on the Advertising Standards Authority for its support....The Institute of Public Relations is escalating its campaign against publications which charge PR agencies for editorial coverage and has called on the Advertising Standards Authority for its support. The IPR has previously voiced concern over colour separation charges but sees editorial ...

Agency Takeovers: PR and ad firms can exist in wedded bliss - If Sir Tim Bell’s Chime Communications is successful in buying advertising agency HHCL it will reverse the roles that both kinds of agencies usually play in these types of takeover

the same roof - but how often are they actually working together even if they are under the same roof ...

Chime expected to buck trend to buy HHCL

pounds 22.5 million capitalisation is small by City standards. A takeover of HHCL would put Bell ...

Editorial: Merging PR and advertising

, pressure groups, and staff. And even in marketing communications, where PR has historically played second ...

Metrica sees bright future for PR

. However, 70 per cent believe that a standard for media evaluation should be established. ...

CAMPAIGNS: Lexis gives G&T a fresh sparkle - Integrated Marketing

it is often served. A new cinema advertisement, tested in London in May this year, was used ... juniper-scented cinema ad. Objectives To support the London test of the Perfect Serve cinema ... of the commercial was restricted to London, there was extensive regional coverage including well over 20 local ...

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