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FOR THE RECORD

and a fall in the cost of newsprint. London News Radio is launching a business station on a ...

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

comfortable that you re not offering parochial British views. Even on national accounts, awareness ...

MEDIA: In Brief - Standard issues London on-line

The Evening Standard has launched an on-line guide for London residents and visitors. Edited...The Evening Standard has launched an on-line guide for London residents and visitors. Edited by Martin Dunn, This is London features six interactive content supplements. These include sections on entertainment, lifestyle, food and drink and 24-hour news and sport. ...

the advantages of a close proximity to London, but without the costly overheads

and Oxfordshire - but based just outside London - would take great exception to hearing themselves described...to Berkshire and Oxfordshire - but based just outside London - would take great exception to hearing ... national credentials as strong as any of those agencies based in London W1, SW1 or EC2. And in many cases ... that the advantages of a London address are outweighed by its disadvantages. There is no question ...

MEDIA: FOR THE RECORD

for Internet advertising. At a meeting last week, IAG members agreed a series of standard banner ad sizes...The Internet Advertising Group, the body comprising more than 30 online publishers which launched in the UK this autumn, has taken the first steps towards establishing a set of voluntary guidelines for Internet advertising. At a meeting last week, IAG members agreed a series of standard ...

CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston

s increasing use of the Web in response to the Advertising Standards Authority s intervention in its ... valuable five-minute insight, I was underwhelmed by the delivery. I had been led to expect more and, even ...

OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money

the accounts to prove it) before you can even think about applying. Media owners, understandably, have ... ; there are those who help you out even when you have no business. I set up Just Media in April 1995 ... of the bigger the better. Walker talked about not wanting to be a corner shop. I don t think that is even ...

CAMPAIGN INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE IN ASSOCIATION WITH ELECTRONIC TELEGRAPH. From a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive efforts

. It s certainly a hit with my assistant Sarah (the little fella s even taken the place of her George Clooney ... is a superb example of entertaining interactive media, even if it does benefit from a captive ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

, and maybe even see a reason for getting online, but they are unsure of the process, Clark says ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

Macromedia, that requires a much smaller plug-in. Even Flash, however, tends to get gratuitous. Basic rule ... companies are even showing their television ads on it, which is a neat idea, but rather like making people ...

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