19 Dec 1997
| by ALASDAIR REID
and a
fall in the cost of newsprint.
London News Radio is launching a business station on a ...
19 Dec 1997
| by MICHELE MARTIN
comfortable that you re not
offering parochial British views.
Even on national accounts, awareness ...
12 Dec 1997
| by ROBERT GRAY
The Evening Standard has launched an on-line guide for London
residents and visitors. Edited...The Evening Standard has launched an on-line guide for London
residents and visitors. Edited by Martin Dunn, This is London features
six interactive content supplements. These include sections on
entertainment, lifestyle, food and drink and 24-hour news and sport.
...
12 Dec 1997
| by ROBERT GRAY
and Oxfordshire - but based just
outside London - would take great exception to hearing themselves
described...to Berkshire and Oxfordshire - but based just
outside London - would take great exception to hearing ...
national credentials as strong as any
of those agencies based in London W1, SW1 or EC2. And in many cases ...
that the advantages of a London
address are outweighed by its disadvantages. There is no question ...
12 Dec 1997
| by ALASDAIR REID
for
Internet advertising. At a meeting last week, IAG members agreed a
series of standard banner ad sizes...The Internet Advertising Group, the body comprising more than 30
online publishers which launched in the UK this autumn, has taken the
first steps towards establishing a set of voluntary guidelines for
Internet advertising. At a meeting last week, IAG members agreed a
series of standard ...
12 Dec 1997
| by MIKE BEESTON, a director at CHBi
s increasing use of the Web in
response to the Advertising Standards Authority s intervention in its ...
valuable five-minute insight, I was
underwhelmed by the delivery. I had been led to expect more and, even ...
12 Dec 1997
| by SARAH DU HEAUME, managing director of J
the accounts to prove it) before
you can even think about applying.
Media owners, understandably, have ...
; there are
those who help you out even when you have no business.
I set up Just Media in April 1995 ...
of the bigger the
better. Walker talked about not wanting to be a corner shop. I don t
think that is even ...
12 Dec 1997
| by JAMES TARIN, MARCUS VINTON, RICHARD LON
. It s certainly a hit with my assistant Sarah (the little
fella s even taken the place of her George Clooney ...
is a superb example of
entertaining interactive media, even if it does benefit from a captive ...
12 Dec 1997
| by MAIRI CLARK
, and maybe even see a reason for getting
online, but they are unsure of the process, Clark says ...
12 Dec 1997
| by SIMON WALDMAN, the Guardian’s dep
Macromedia, that requires a much smaller plug-in. Even Flash, however,
tends to get gratuitous. Basic rule ...
companies are even showing their television ads on
it, which is a neat idea, but rather like making people ...