This week saw the DMA/Royal Mail Awards presented to deserving winners at London s Grosvenor House...This week saw the DMA/Royal Mail Awards presented to deserving winners at London s Grosvenor House Hotel. Inside this issue, you ll find a special supplement with details of all the winners. It makes instructive reading, not just because of the quality of the work, but because of the number ...
high level of consensus in their scoring, even though as individuals they represent a variety ... finalist is screened by the Advertising Standards Authority, to ensure that standards are being upheld ... Sanders, Honda: The value of the Awards to the industry is making sure that the standards ...
WINNER Client: Tesco Agency: Evans Hunt Scott Copywriter: Rachel Stelling Art director: Phil Watson SECOND Client: Seagram UK Agency: M-S-B+K London ... 4m per year loss was turned round to virtually break-even. ...
. It is very pleasing to see the standard of direct marketing moving up and up in the retail sector ...
were the rule, to consumers and business people, and were even more common in the latter case. As you ... %, to my surprise, offered credit card facilities. I was even more surprised that so few offered the phone- or fax-ordering option that the editors didn t even bother to count them. They commented ...
awareness and stimulate trial. The inspiration was to use London s cab drivers to talk about ...
you can earn even more reward points achieved the best response rate (9.91%). Targeting non ...
, it was felt that if it worked here, it would perform even better for future, more typical appeals. The ad ...
WINNER Client: Chelsea Building Society Agency: Telecom Potential Group SECOND Client: Health Education Authority Agency: Duckworth Finn Grubb Waters Copywriters: James Fryer, Brendan Wilkins Art directors: Mike London, Paul Hancock THIRD ...
. THIRD London cabbies are never short of opinions on anything from traffic problems to world ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters
