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Standard Life’s pounds 10m account heads for Leith

Standard Life has appointed The Leith Agency to handle its corporate advertising account...-Bru and Tennent s Lager, won the business after pitching against London agency WCRS. Standard Life plans ... Standard Life has appointed The Leith Agency to handle its corporate advertising account ... . The appointment marks the final stage of a major review of Standard Life s advertising agency arrangements ...

ASH fury at fag ’accessory’ ads

Action on Smoking and Health (ASH) has challenged the Advertising Standards Authority to crack...Action on Smoking and Health (ASH) has challenged the Advertising Standards Authority to crack down on advertising for Camel boots and Marlboro Classics clothing, following a recent acknowledgement by the government that this practice is indirect advertising for tobacco products ...

Careers: The Secret Diary of Brian The Brand Manager

Another frustrating week at GBH in which I have failed to push the peanut forward by even one...Another frustrating week at GBH in which I have failed to push the peanut forward by even one picometer. Meanwhile, the market for psychopops is disappearing faster than Paula Yates can say overdose . Maybe I should have stayed in nasal hygiene. Maybe I am just too slow for this market ...

PROFILE: Virgin force - John Pearson chief executive Virgin radio

. It commands a panoramic view over London s prestigious Golden Square. The scene behind that window must.... It commands a panoramic view over London s prestigious Golden Square. The scene behind that window must ... . Virgin s longest-serving employee, Pearson has continued to improve the station s fortunes even though ... is a pleasure to work with even in a disagreement. His modesty is almost ludicrous. Getting ...

MARKETING MIX: The Marketing Christmas Quiz

. What was the brand? 11. In July: a) The Advertising Standards Authority celebrated a big ... ? a. The media man who made a capital move to ITV in July? b. The marketer who proved even more ... . The quarterly publication is sold at the tunnel and at newsagents in London and the south-east. For back ...

Editorial: Direct Appeal

This week saw the DMA/Royal Mail Awards presented to deserving winners at London s Grosvenor House...This week saw the DMA/Royal Mail Awards presented to deserving winners at London s Grosvenor House Hotel. Inside this issue, you ll find a special supplement with details of all the winners. It makes instructive reading, not just because of the quality of the work, but because of the number ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: THE JUDGING PROCESS

high level of consensus in their scoring, even though as individuals they represent a variety ... finalist is screened by the Advertising Standards Authority, to ensure that standards are being upheld ... Sanders, Honda: The value of the Awards to the industry is making sure that the standards ...

PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise

impossible standards. In the world of radio, too, the specialists appear to be gaining strength ... the problems there are now with the diversity of radio and TV stations. You ll have even more outlets ... by broadcast specialist the London Bureau, whose managing director Stuart Maister confirms that more PR ...

THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: STRATEGIC USE OF DM - ACQUISITION PROGRAMME

WINNER Client: Tesco Agency: Evans Hunt Scott Copywriter: Rachel Stelling Art director: Phil Watson SECOND Client: Seagram UK Agency: M-S-B+K London ... 4m per year loss was turned round to virtually break-even. ...

Marketing/NSPCC Christmas Card Competition

to Madame Tussauds and the London Planetarium, plus goodies from the Happy Kids Range....to Madame Tussauds and the London Planetarium, plus goodies from the Happy Kids Range. ...

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