ADVERTISING & PROMOTION: Shock exit at troubled FCB
18 Dec 1997 | by Linda Mooney, Business development cons
. The network moved to bolster its UK operation in October by posting two senior FCB managers to its London ...
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Editorial: Effective ads don’t have to be popular
18 Dec 1997 | by JEREMY BULLMORE
Yet again we ve polled 1000 consumers to find the UK s most hated ad. And yet again we ve demonstrated that recall and likeability don t go hand-in-hand. The Spice Girls association with Walkers crisps may at first sight seem to have sabotaged the advertising campaign, beating even ...
CAREERS: Which way up for high fliers? - Last week’s announcement that Bradford & Bingley building society had appointed a marketer as commercial director once more puts this promotion route under the spotlight
18 Dec 1997 | by JANE BAINBRIDGE
, director of London marketing at Michael Page. These are: commercial director/ general management; joining ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: CREATIVITY IN DM - CREATIVE SOLUTIONS
18 Dec 1997
awareness and stimulate trial. The inspiration was to use London s cab drivers to talk about ...
ADVERTISING & PROMOTION: Design Choice - Ferrero Rocher
18 Dec 1997 | by Linda Mooney, Business development cons
was even transported to the ambassador s party). The proof is, of course, that the Ferrero Rocher ...
MARKETING MIX: HOBBY HORSE - Communications can fall victim to fashionable fads
18 Dec 1997 | by MATTHEW HOOPER
are susceptible to fashion and may well find themselves a victim of an IT, sales or even manufacturing ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - INTERNATIONAL
18 Dec 1997
you can earn even more reward points achieved the best response rate (9.91%). Targeting non ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - RADIO
18 Dec 1997
, it was felt that if it worked here, it would perform even better for future, more typical appeals. The ad ...
STOP PRESS
18 Dec 1997 | by DANNY ROGERS
on marketing to young, smart, spending women. Winning Women is on March 18 at London s Landmark Hotel ...
THE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST USE OF DM MEDIA - CONSUMER TELEMARKETING
18 Dec 1997
WINNER Client: Chelsea Building Society Agency: Telecom Potential Group SECOND Client: Health Education Authority Agency: Duckworth Finn Grubb Waters Copywriters: James Fryer, Brendan Wilkins Art directors: Mike London, Paul Hancock THIRD ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
