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Valuable prize in the worst-ever ad competition

18 Dec 1997 | by JEREMY BULLMORE

to me about brands - and asked what sort of brand I thought Wisdom was. He talked to me at even ... of product, purpose, audience or even the most primitive principles of persuasion. This could well ... like to think that, even in the intervening 40 years or so, no other advertisement has come close ...

ADVERTISING & PROMOTION: Design Choice - Ferrero Rocher

18 Dec 1997 | by Linda Mooney, Business development cons

was even transported to the ambassador s party). The proof is, of course, that the Ferrero Rocher ...

the advantages of a close proximity to London, but without the costly overheads

12 Dec 1997 | by ROBERT GRAY

and Oxfordshire - but based just outside London - would take great exception to hearing themselves described...to Berkshire and Oxfordshire - but based just outside London - would take great exception to hearing ... national credentials as strong as any of those agencies based in London W1, SW1 or EC2. And in many cases ... that the advantages of a London address are outweighed by its disadvantages. There is no question ...

THIS WEEK’S BIG QUESTION: Who or what represented the best and worst of PR in 1997?

12 Dec 1997 | by POPPY BRECH

of the PRCA she has pushed through the PRCA Consultancy Management standard, which after 25 years, puts the PRCA on a professional footing. Worst: Blair, tobacco, Formula 1. What was even worse than ...

FOCUS: HEALTH PR - Cashing in on the fruits of labour/The mother and baby market represents a major opportunity for PR professionals to build brand loyalties that will last for years. Good PR can build mutually beneficial relationships. Mark Hunter report

12 Dec 1997 | by MARK HUNTER

three months. Ideally we want to be talking to women before they even become pregnant, says ... and if the material is not up to standard we will say no , says Hopewell-Smith. Material likely to fail the test ...

REVIEW: Marketing and advertising news in the week’s press ..

12 Dec 1997 | by KAREN YATES

follows the Advertising Standards Authority s ruling last month that flight prices in print advertising ...

Jackie Cooper secures pole position for Foster’s F1 PR

12 Dec 1997 | by KAREN DEMPSEY

ground and the London Broncos American football team. Robert Phillips, founding partner ...

Profile: Alex Mackey, Debenhams - Talking shop at Debenhams/Alex Mackey changes direction to join the department store chain

12 Dec 1997 | by IAN DARBY

workaholic. He is a sports fanatic and has played top class rugby for Richmond and London Irish, spends ... and merged into GCI London. Mackey was impressed with Grey s attitude. It s the only time I ve seen ... 1995 Mackey was back in London as a director of Ludgate Communications. A testimony to Mackey ...

Editorial: A dramatic year in public relations

12 Dec 1997 | by JILL COOMBER, co-founder of Grant Butle

mighty rivals across all sectors - from telecoms to pharmaceuticals, food and drink, and even ...

STOP PRESS

11 Dec 1997 | by ANNE-MARIE CRAWFORD

Disney Attractions. The Vegetarian Society, castigated by the Advertising Standards Authority ...

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