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BBC’s Clothes Show loses sales fight to teen fashion rivals

that the magazine is at its highest standard ever in terms of editorial, design and ad sales revenue, it has ...

ASH fury at fag ’accessory’ ads

Action on Smoking and Health (ASH) has challenged the Advertising Standards Authority to crack...Action on Smoking and Health (ASH) has challenged the Advertising Standards Authority to crack down on advertising for Camel boots and Marlboro Classics clothing, following a recent acknowledgement by the government that this practice is indirect advertising for tobacco products ...

STOP PRESS

on marketing to young, smart, spending women. Winning Women is on March 18 at London s Landmark Hotel ...

PRIVATE VIEW

half-opened carton? Whatever you do, take Pride goes the strapline for London Pride ... , but, surprise, surprise, real vegetables. Apparently this soup is so lovely that even kids ... : National TV Fuller Smith Turner Project: London Pride Client: John Roberts, marketing director ...

REVIEW: Marketing and advertising news in the week’s press ..

follows the Advertising Standards Authority s ruling last month that flight prices in print advertising ...

MARKETING MIX: Cole has Provan his worth to Jim

XI 3= 44 Nobby s Sam Noble Marketing London Stylers ... London Group ...

Marketing Technique: Sales Promotion - Choosing & using/Breaking the dress code/Promotional clothing can be highly effective, but there’s more to it than just printing off hundreds of T-shirts with a logo on Robin Cobb looks at the factors t

that they will wear in public are likely to have had thought paid to design, and the branding will be subtle. Even ... -shirts in volume, printed in one colour, for little more than pounds 1 each. Don t. Even if they do ...

LICENSING: CHARACTERS FOR HIRE - A much-loved band, cartoon character or film star can help give your advertising added mileage But, Jim Davies warns, watch out for the pitfalls involved.

The ubiquity of character licensing doesn t even occur to you until you have children. You want...The ubiquity of character licensing doesn t even occur to you until you have children. You want ... of keyrings, pencil cases and figurines bearing the same likeness. These days, even sticking plasters ... deals and even an animated series. They know there s a limited lifespan in the pop business ...

CAMPAIGN DIARY: Line up the celebs and you’ve got a real party

claimed last week) but Easy Jeans. See? We didn t even know which brand it was for....OK, OK it s obvious that if you go to too many parties they all roll into one, so we re pleased to clarify that it wasn t Pepe Jeans which held the party at the Blue Note earlier in the year (Campaign claimed last week) but Easy Jeans. See? We didn t even know which brand it was for. The recent ...

PRIVATE VIEW

cars for a living and there s even 8mm footage of our hero eating bits of a pick-up truck to prove it ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.