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CAMPAIGN DIARY: Holy cow! Leeds shop shows vested interest in protecting bovines

19 Dec 1997 | by MAIRI CLARK

will become clear. The Advertising Standards Authority shouldn t have a problem with this one, even ...

Leo Burnett beats Dorland to pounds 2m John West account

19 Dec 1997 | by KAREN YATES

London office will help to co-ordinate the brand across Europe, according to Ian Meadows, UK seafood ...

PERSPECTIVE: Don’t fret, bad ads help to make good ads seem brilliant

19 Dec 1997 | by STEFANO HATFIELD

other s work - and even lawyers comment publicly on judgments. I know I ve said this before ...

LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

19 Dec 1997 | by RICHARD COOK

Union and London s Burning match, there was a Daily Mirror/Take Your Pick tie-up that seemed ...

Editorial: Effective ads don’t have to be popular

18 Dec 1997 | by JEREMY BULLMORE

Yet again we ve polled 1000 consumers to find the UK s most hated ad. And yet again we ve demonstrated that recall and likeability don t go hand-in-hand. The Spice Girls association with Walkers crisps may at first sight seem to have sabotaged the advertising campaign, beating even ...

PRIVATE VIEW

12 Dec 1997 | by LARRY BARKER

half-opened carton? Whatever you do, take Pride goes the strapline for London Pride ... , but, surprise, surprise, real vegetables. Apparently this soup is so lovely that even kids ... : National TV Fuller Smith Turner Project: London Pride Client: John Roberts, marketing director ...

MEDIA: Taste of success for telly chefs in foodie takeover

11 Dec 1997 | by RAYMOND SNODDY

, they cost hardly anything to make. It is even said that some people are becoming so addicted to watching ... - than Agricultural Secretaries. This is even more true now, since T-Bone Cunningham decided ... - even on a Monday. Thanks to Telly Chefs stirring up all this interest in eating it will soon ...

SPONSORSHIP: 999, which sponsorship do you require? - Police vans paid for by breweries have generated criticism but, as Robert Gray reports, private sector funding is reducing the pressure on the emergency services

11 Dec 1997 | by ROBERT GRAY

undermined, even the spectre of brand logos appearing on uniforms has been raised. But the latter appears ... signed up for space. The London Fire Brigade, which needs to make savings of about pounds 10m a year, has even more ambitious plans. We re considering the badging of fire engines and maybe ...

Lowes creates Smirnoff Black poster blitz

05 Dec 1997 | by HARRIET GREEN

: Great by itself. Even better on its own. The first execution, entitled hands , demonstrates ...

, which returned to London last week, complete with lede

04 Dec 1997 | by KEN GOFTON

was to break even, more or less. The first of these Bier Fests was held in October last year, in London ... -up the current Finsbury Fest, there have been ads on local radio, a four-page insert in the Evening Standard ... on the tables. Last week, the Bier Fest re-opened in London, this time at Finsbury Park ...

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