to remove filtersTHE 1997 DMA/ROYAL MAIL DIRECT MARKETING AWARDS: BEST DM CAMPAIGN - RETAIL
18 Dec 1997
. It is very pleasing to see the standard of direct marketing moving up and up in the retail sector ...
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CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..
19 Dec 1997 | by A PUNTER
, 174 Hammersmith Road, London W6 7JP. ...
STOP PRESS
18 Dec 1997 | by DANNY ROGERS
on marketing to young, smart, spending women. Winning Women is on March 18 at London s Landmark Hotel ...
REVIEW: Marketing and advertising news in the week’s press ..
12 Dec 1997 | by KAREN YATES
follows the Advertising Standards Authority s ruling last month that flight prices in print advertising ...
STOP PRESS
11 Dec 1997 | by ANNE-MARIE CRAWFORD
Disney Attractions. The Vegetarian Society, castigated by the Advertising Standards Authority ...
Radio Rentals puts ad account to pitch again
05 Dec 1997 | by KAREN YATES
this time, but a search team, headed by Ryan, is said to have visited four or five London agencies ...
Marketing Technique: Sales Promotion - Seasonal promotions/Christmas presence/Tis the season to be selling, and this year’s crop of festive promotional offerings includes some innovative ideas. Louella Miles reports
04 Dec 1997 | by LOUELLA MILES
the pain. London Transport has launched a fold-out promotional leaflet to stimulate trial and increase ... , but Christmas is an ideal time to test the concept, since shoppers are even more reluctant than normal ...
MARKETING MIX: HOBBY HORSE: Frustrating the customers is not a good sales ploy
04 Dec 1997 | by CLARE BROADBENT
t seem to bother this major retailer that they frustrate the business consumer by not even having ...
TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN
28 Nov 1997 | by NICK JOHNSON
-off of the Sweeney, which starred John Thaw as Regan, who was possibly even more grumpy than Inspector Morse. With Almera targeting slots close to action themes, this seemed a good choice, even if the action in Morse ...
STOP PRESS
27 Nov 1997 | by DAVID SUMNER SMITH and PATRICK BARRETT
of the best creative shops in Australia, is understood to be opening a London office next year. US agency ... . Standard Life has shortlisted WCRS and Edinburgh-based The Leith Agency for its pounds 3m creative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
