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Leo Burnett sees off two to relaunch the Motorola microchip

12 Dec 1997 | by ELEANOR TRICKETT

the account will be run have not yet been finalised but the London office, which headed the pitch ...

NBC and Dow Jones venture to establish global media force

12 Dec 1997 | by KAREN YATES

and 50 million on a part-time basis from early next year. The European headquarters will be in London ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

12 Dec 1997 | by MAIRI CLARK

, and maybe even see a reason for getting online, but they are unsure of the process, Clark says ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep

Macromedia, that requires a much smaller plug-in. Even Flash, however, tends to get gratuitous. Basic rule ... companies are even showing their television ads on it, which is a neat idea, but rather like making people ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

11 Dec 1997 | by LISA CAMPBELL

beautiful is that you can switch her off when you ve had enough. Even Eidos rivals admit ...

TV MONITOR: A WEEKLY LOOK AT WHO’S BUYING WHAT AND WHEN

28 Nov 1997 | by NICK JOHNSON

-off of the Sweeney, which starred John Thaw as Regan, who was possibly even more grumpy than Inspector Morse. With Almera targeting slots close to action themes, this seemed a good choice, even if the action in Morse ...

An AMV BBDO advertising supplement: AMV BBDO wins pounds 50m BT customer account

21 Nov 1997 | by JOHN TYLEE

such a quick decision three days after the pitch. Even BT s Customer Communications Unit (CCU), which ...

PRIVATE VIEW

21 Nov 1997 | by PETER SOUTER

nice to say about them. Campaign has since introduced conscription. Even if you don t send in your ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

20 Nov 1997 | by ROBIN COBB

is the magazine of the London Symphony Orchestra, joining such clients as Saab, GEC Alsthom, Shell UK ... for Internet and electronic publishing. The Illustrated London News Group has research which concludes ... fail to attract even a second visit, it is claimed), economic ways of employing the Internet, global ...

BT to trial home Internet service

13 Nov 1997 | by HARRIET MARSH

a standard residential phone line into a high-speed Internet and multimedia connection....BT is to test-market Home Highway, a digital communications service which it claims will transform a standard residential phone line into a high-speed Internet and multimedia connection. The trial, starting early next year and running until spring 1998, will involve around 300 households ...

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