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LIVE ISSUE/SPONSORSHIP: Has sponsorship become a brand-building tool? Can linking up with events enhance awareness of the brand, asks Richard Cook

19 Dec 1997 | by RICHARD COOK

Union and London s Burning match, there was a Daily Mirror/Take Your Pick tie-up that seemed ...

NBC and Dow Jones venture to establish global media force

12 Dec 1997 | by KAREN YATES

and 50 million on a part-time basis from early next year. The European headquarters will be in London ...

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

12 Dec 1997 | by MAIRI CLARK

, and maybe even see a reason for getting online, but they are unsure of the process, Clark says ...

CAMPAIGN INTERACTIVE: BEHIND THE HYPE/INTERNET PRODUCTS - Net gizmos in danger of pushing users beyond endurance. Website users are prey to hype when it comes to Net add-ons. Simon Waldman unpicks myth from reality

12 Dec 1997 | by SIMON WALDMAN, the Guardian’s dep

Macromedia, that requires a much smaller plug-in. Even Flash, however, tends to get gratuitous. Basic rule ... companies are even showing their television ads on it, which is a neat idea, but rather like making people ...

MARKETING MIX: PROFILE: Screen-fighting man - Larry Sparks marketing director Eidos Interactive

11 Dec 1997 | by LISA CAMPBELL

beautiful is that you can switch her off when you ve had enough. Even Eidos rivals admit ...

London Electricity

04 Dec 1997 | by QUENTIN BELL

London Electricity has launched an attack on British Gas with a radio, poster and direct marketing...London Electricity has launched an attack on British Gas with a radio, poster and direct marketing campaign offering customers up to pounds 150 off gas bills. The message Strange But True - you can buy your gas cheaper from London Electricity will appear in radio ads, newspaper inserts ...

PRIVATE VIEW

21 Nov 1997 | by PETER SOUTER

nice to say about them. Campaign has since introduced conscription. Even if you don t send in your ...

Relationship Marketing & Marketin 97: Preview - Marketing 97 round-up/Relationship marketing comes under the spotlight at Marketing 97. The exhibition and conference, staged by Haymarket Publishing and Miller Freeman, is at Olympia from November 25

20 Nov 1997 | by ROBIN COBB

is the magazine of the London Symphony Orchestra, joining such clients as Saab, GEC Alsthom, Shell UK ... for Internet and electronic publishing. The Illustrated London News Group has research which concludes ... fail to attract even a second visit, it is claimed), economic ways of employing the Internet, global ...

ADVERTISING & PROMOTION: Can BG escape its image? - British Gas’s track record in public relations and its dowdy

13 Nov 1997 | by PATRICK BARRETT

for top managers when service standards appeared to be declining because of job cuts. Last year ... of falling service standards. 1996 Thousands of paying customers are threatened with disconnection ...

HHCL wins Transco corporate gas task in three-way battle

07 Nov 1997 | by HARRIET GREEN

s managing partner, said: The win is wonderful but the timing makes it even more special. It s a huge task ...

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