to remove filtersCAMPAIGNS: Judge and Jury - Ad campaign shows the price of ignoring the elderly in winter
13 Nov 1998 | by JON COPE, press and PR officer for the
have brought donations rolling in even more quickly. I m sure the campaign s critics have a ...
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EDITORIAL: Winners in the acquisition stakes
04 Dec 1998 | by DICK SAUNDERS, a director of Cardew and
, the acquisition widens the gap even further between Omnicom, as owner of the world s largest PR grouping, and its...The consolidation of the world s PR supergroups continues this week with the announcement that US media group Omnicom is poised to buy advertising group Abbot Mead Vickers. While advertising driven, the acquisition widens the gap even further between Omnicom, as owner of the world s largest ...
COMMENT PLATFORM: Measuring the precise value of public relations - PR practitioners should concentrate on measuring audience reach of target audiences, not column inches , says Claire Spencer
13 Nov 1998 | by CLAIRE SPENCER, director of planning at
to go even further you can estimate what it would cost to buy the equivalent cover and frequency ...
Dealing out the right cards - Minister for Employment with responsibility for the New Deal, Andrew Smith talks to Stephanie France about the possible PR pitfalls involved in a compulsory scheme to take young people off the dole and into work
30 Oct 1998 | by STEPHANIE FRANCE
) unemployed people into work and to twist employers arms into providing them with training and perhaps even ...
MEDIA: Regional papers fare well in a fragmented industry
18 Sep 1998 | by MAGGIE BROWN
growth may be on the cards by next year, even allowing for recession. Weeklies, ever the strongest ... significant improvements, though, have come from the regional evening papers, where the rate of decline has been cut to -0.8 per cent. Even titles like the Manchester Evening News, after catastrophic ...
CAMPAIGNS PROMOTIONS: Diet Coke plays on pects appeal
04 Sep 1998 | by JENNIFER WHITEHEAD
of the campaign, through free titles such as Nine to Five and Ms London. Materials were also issued ...
CAMPAIGNS: PRODUCT LAUNCH - Clairol reveals its blonde ambition
07 Aug 1998 | by NICK PURDOM
by taking over all available advertising space at Bond Street tube station in London for the whole ... so far - were designed to extend coverage beyond London. With coverage of the survey ...
INTERNATIONAL: Public responds to Monsanto PR campaign
24 Jul 1998 | by MAGGIE BROWN
LONDON: More than 2,700 people have telephoned the public information hotline set up by life...LONDON: More than 2,700 people have telephoned the public information hotline set up by life sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne Foster, Monsanto s director of public and government affairs, UK, told the International Public ...
Platform: Why branding is the key to future success - As companies become ever more competitive, branding is more important and PR must get in on the act, says Kieran Moore
29 May 1998 | by KIERAN MOORE
No one can deny the importance of branding any longer. Even among the traditionally tit...No one can deny the importance of branding any longer. Even among the traditionally tit ... or muddled at best and even contradictory. The fact that PR is also a much better value ... . In many cases, client organisations may not even believe they have a brand or know what it stands for ...
Profile: Jane Boardman, Ketchum Life - Getting a new lease of life/Former Life PR director Jane Boardman rejoins the agency in its new incarnation
29 May 1998 | by JEMIMAH BAILEY
scepticism about whether merging Life into Ketchum s London operation is possible without destroying ... . Drinks in the pub on Thursday evenings provide a more informal arena, while both Maxwell and Ketchum ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
