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STOP PRESS: Republic to set PR menu for Wheeler’s

07 Aug 1998 | by JULIETTE GARSIDE

s restaurants, which are located in London and Brighton....Restaurant chain Wheeler s of St James has picked Republic to develop a media and promotions programme. Republic will promote a new customer loyalty scheme and support each of the nine Wheeler s restaurants, which are located in London and Brighton. ...

FOCUS: TELEMARKETING - A direct line to sales success/As companies recognise the power of call centres in developing one-to-one relationships between clients and customers they are also acknowledging the need to involve PR in communicating brand values th

12 Jun 1998 | by NICK PURDOM

Association (DMA). This means they have to work under a code of conduct and maintain certain standards ... telemarketing campaigns today have some sort of PR purpose, even if this may not be their primary purpose ...

Sponsorship: Sponsorship reaches for World Cup goals - This year’s football World Cup is the biggest ever and for official sponsors the tournament represents massive exposure. But the PR effort doesn’t end once the sponsorship deal is sign

12 Jun 1998 | by IAN DARBY

says: We ve even had to develop ideas for the unlikely event of Scotland winning the tournament ...

CAMPAIGNS: Selling the idea of Sitting Ducks - Product Promotion

05 Jun 1998 | by MARY COWLETT

, financial traders worldwide. Tactics In February 1998, Cityscreen worked with London ...

FOCUS: CAUSE-RELATED MARKETING - Brands win by showing they care/Charity begins at home but for many companies supporting a cause in a high-profile way brings bonuses for a brand. Mary Cowlett reports

03 Apr 1998 | by MARY COWLETT

companies are taking control of CRM campaigns from their inception and are even devising health checks ... was arranged at London s Claridge s hotel with the Andrex puppy, Bromilow and Ann Thair, GDBA fundraising manager for Greater London. Bromilow and Thair also conducted interviews with local radio stations, via ...

Editorial: Business leaders in the spotlight

03 Apr 1998 | by DAVID MICHIE

s and their own - and the need to manage it. Even in the face of all this evidence relatively few companies ...

MEDIA: Why even MacKenzie might not save the Mirror

30 Jan 1998 | by MAGGIE BROWN

to hunt - unsuccessfully - for pounds 5, pounds 10 and even pounds 50 notes. Other titles ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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