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Pru picks WWAV for pooled pounds 23m direct mail task

19 Dec 1998 | by IAN DARBY

competition from life assurance rivals Standard Life and Axa. Prudential s direct marketing ...

Conran serves up a customer loyalty scheme

19 Dec 1998 | by DANNY ROGERS

and Grill, which opened last year in London. David Loewi, Conran Restaurants International (CRI) managing ...

Martin Dawes launches Breathe

19 Dec 1998 | by STEVE BELL

specialise in offering low off-peak rates in the evening and at weekends. Breathe handsets will also ...

CAMPAIGN DIRECT: REVIEW (IN ASSOCIATION WITH ROYAL MAIL)

18 Dec 1998 | by TERRY HUNT and RAY HOWARD, creative dir

? Yes, brilliant isn t it! Now Cable London Business s nothing . Right. We ve got a lot of stuff ... : Joshua Copywriter: Justin Moore Art director: Steve Robertson CABLE LONDON BUSINESS Brief: Recruit new subscribers and increase awareness of Cable London as a business telephone supplier ...

LIVE ISSUE/TEQUILA PAYNE STRACEY: TBWA declares global ambitions with DM merger - Tequila Payne Stracey will experience little teething trouble, Claire Cozens says

04 Dec 1998 | by CLAIRE COZENS

s below-the-line offering in London, to turn it into a flagship office for Tequila Worldwide, its ... of Payne Stracey. Once the merger in London is complete, Wass will develop the network internationally ... ; and while the London agency will act as a hub, the plan is to create access points to the network ...

Sainsbury’s ties net to card data

03 Dec 1998 | by BINNUR BEYAZTAS

will kick off this week on a number of popular sites, such as This is London (www ...

Omnicom group to swallow AMV

03 Dec 1998 | by LISA CAMPBELL

of working together, with a lot of European BBDO work being handled by the London agency - Compaq being a ...

TBWA combines major DM shops

27 Nov 1998 | by ELEANOR TRICKETT

in London will form the hub of Tequila s expanding global network and provides a focus for TBWA Worldwide ... a strong hub in London. We plan for Tequila Payne Stracey in the UK to be a centre of excellence ...

MEDIA CHOICE: FT ’SHARE SQUARE’

26 Nov 1998 | by SALLY WEAVERS, Communication Strategy M

. For the computer-literate they are iconic. It s a neat way of conveying the online message. Even within ...

Industry fights freephone change

20 Nov 1998 | by ELEANOR TRICKETT

for customers to recognise. A spokesperson said: 0800 has become an accepted standard, but the 0500 ...

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