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MEDIA: By misreading its readership the European set its own fate

There s no joy in seeing a newspaper close, even when it s a basketcase....There s no joy in seeing a newspaper close, even when it s a basketcase. I m sorry that financial reality is about to blot out the European even as the single currency is about to be ushered in ... to be learned from the Barclay brothers overall experiences as proprietor/publishers. Even their patience ...

THIS WEEK’S BIG QUESTION: Should you sponsor Christmas?

Tango and Fairy Liquid are sponsoring Christmas lights in London and Newcastle...Tango and Fairy Liquid are sponsoring Christmas lights in London and Newcastle Patricia Dodds Procter and Gamble Yes and no. We did not approach this as this is an opportunity for brand PR . This year is the 100th birthday of the Fairy brand. As part of Fairy s celebrations, P ...

Editorial: PR industry’s year in the spotlight

and Government scrutiny. Even the seemingly innocuous area of corporate hospitality was examined by the Law Commission. The introduction of the PRCA s consultancy management standard at the beginning ... Neill. With the increased focus on standards in public life, the IPR reviewed its code of conduct ...

Diary: There’s no such thing as an original idea, especially in the PR name game

known London-based MacLaurin Group, has changed its name....known London-based MacLaurin Group, has changed its name. Brian MacLaurin, chairman of the London agency, was surprised to hear of the name change. Three years ago, after noticing ... , Bright PR, sounds remarkably similar to London-based agency Brighter PR. Whoops! McCudden ...

CAMPAIGNS: TA unit battles for survival - Lobbying

In October, the London Scottish Regiment found itself on a list of Territorial Army infantry units...In October, the London Scottish Regiment found itself on a list of Territorial Army infantry ... 30-man platoon. London Scottish is one of four regiments within the London Regiment which ... October outlining that the London Scottish was facing its most important battle yet. The site ...

BORDER LINES: DUBLIN - JWT wins Finnish tourist work

destination in Ireland. The agency has been briefed by the London-based Finnish Tourist Board to handle media...JWT Communications has won a competitive pitch for a new account to promote Finland as a tourist destination in Ireland. The agency has been briefed by the London-based Finnish Tourist Board to handle media relations, travel trade PR and promotions, including educational visits to Finland. JWT PR ...

Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public

an ethical standard of behaviour. According to the report, 89 per cent of 178 top 500 companies did ... in their pursuit of companies which try to capitalise on their ethics. Even the Body Shop has had its ...

Profile: Paul Taaffe, Hill and Knowlton - Aiming to take H&K to the top/Paul Taaffe harbours ambitions of taking over the communications world

and energy. He ended up in London in 1986 working as group account director with communications ... Australian tell-em-like-it-is style, or not. You knew you had an even chance of it going either way ...

Going green: Corporates are bowing to public opinion and greening up their acts

was introduced in the UK in February 1998 to improve the standard of environmental claims on products ... in electricity use and a 36 per cent reduction in detergent use, compared to previous models. Even ...

FOCUS: THE SOUTH - A broad attitude to local issues/Towns in the Home Counties are having to balance increasing business and the benefits it brings, with maintaining local character. Stephanie France reports

Counties stems from the 1960s when London s population overspill was channelled there ... at Newmarket Square. Although developer, Grosvenor, has hired London-based Christow Consultants to manage ... appearing in the Evening Argus, the Brighton and Hove Leader and the Bexhill Observer. It also ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.