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Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public

an ethical standard of behaviour. According to the report, 89 per cent of 178 top 500 companies did ... in their pursuit of companies which try to capitalise on their ethics. Even the Body Shop has had its ...

FOCUS: BROADCAST - Spoilt for new media choice - Television, radio and the internet are becoming ever more compatible making it easier than ever for public relations people to reach a broader audience

t mean journalists are going to lower their standards. Instead she thinks tight finances will lead ... websites were also targeted. On the day of the launch, Bulletin filmed the event at London ...

Industry bodies join forces for Proof campaign

Standards Forum (PRSF) and the Association of Media Evaluation Companies (AMEC) agreed to join forces...PR Week s Proof campaign received a boost this week when the IPR, the PRCA, the Public Relations Standards Forum (PRSF) and the Association of Media Evaluation Companies (AMEC) agreed to join forces to produce definitive best practice guidelines for the use of research and evaluation within the industry ...

Band and Brown lands TNT International PR

, which is listed on the stock exchanges of London, Amsterdam, New York, and Frankfurt ...

FOCUS: RECRUITMENT - Making the jump through the ranks/Employers are spoilt for choice as far as graduates go, but when it comes to finding skilled, middle level staff, the situation is somewhat grim Mary Cowlett reports.

London is full of mothers who used to be account directors, but simply couldn t see a way forward, so ... business needs. To underline this point, both CPN s London and Banbury managing directors Fiona ... are not lowering their standards, they do seem to be more flexible about identifying suitable candidates ...

Diary: Big cheese with animal magnetism wins Yellow Pages

pacified the police and returned the animals to their cages. And he even managed to keep talking to Tye ...

Medialink buys London Bureau and Eye Catchers

broadcast specialist The London Bureau....by buying broadcast specialist The London Bureau. Medialink has agreed to pay up to pounds 5 million in cash and shares for the London Bureau and photographic agency Eyecatchers Press, to create a UK consultancy which will employ 40 staff. The London Bureau will merge its staff of 16 ...

FOCUS: BUSINESS TELEVISION - BTV is now at a screen near you/High quality business television that is delivered directly to PCs offers huge potential for training as well as enabling broadcasters to reach wider audiences. Nick Purdom reports

the message. The issue at the moment is how to get that quality. Telephone lines, even ISDN lines ... as standard television. British Airways plans to make video available on its intranet at its new ... for retailers like The Body Shop, Somerfield and WH Smith, but Colquhoun believes that even in this sector ...

Service Team seeks first public affairs agency

councillor from Lewisham Council in London. It has since more than doubled its turnover to pounds 96 ...

FH picks up legal brief for Mayer Brown and Platt

The London office of Mayer Brown and Platt, the fifth largest law firm in the US and ninth largest...The London office of Mayer Brown and Platt, the fifth largest law firm in the US and ninth largest in the world, has appointed Fishburn Hedges to advise on its marketing and public relations ... in how the firm was perceived and the reality. It is now one of the largest London offices of a US ...

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