to remove filtersMEDIA CHOICE: REAL HEALTH & BEAUTY
19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt
on the London underground are not exactly a routine that would be recommended by a real fitness title ...
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Unilever sets up agency training
19 Dec 1998 | by STEVE BELL
-rival Procter work for Flora have been designed to link with sponsorship, in Flora s case with the London ...
MEDIA SPOTLIGHT ON: LONDON NEWSPAPER MARKET - Associated launch could see a renewed London press
18 Dec 1998 | by ALASDAIR REID
moment in this field came back in 1987 when it blew the London Daily News - one of Robert Maxwell s many...for commuters but was also aimed at the Evening Standard s afternoon heartland. Associated ... News - the title that had been folded into the Evening Standard several years before. It had 24 ... rather nicely, thank you, with its paid-for Evening Standard. Surely this can do nothing but damage its ...
PRIVATE VIEW
18 Dec 1998 | by ANDREW CRACKNELL
Street. Well, if you don t like that, wait until you see the Tango press ads - they re even more ... , or even trump, the event it s exploiting - and what gives so much Christmas advertising a bad name ...
LIVE ISSUE/DENTSU: Dentsu and Burnett appear to be a perfect match They could both gain from a merger. So why are they waiting, Karen Yates asks?
18 Dec 1998 | by KAREN YATES
brought home that even the Japanese have to be global to survive. For now, of course, Dentsu ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
of London, BA and BAA also became official sponsors. In September BT s Sholto Douglas-Home joined ...
THIS WEEK’S BIG QUESTION: Should you sponsor Christmas?
11 Dec 1998 | by SUZAN LEAVY
Tango and Fairy Liquid are sponsoring Christmas lights in London and Newcastle...Tango and Fairy Liquid are sponsoring Christmas lights in London and Newcastle Patricia Dodds Procter and Gamble Yes and no. We did not approach this as this is an opportunity for brand PR . This year is the 100th birthday of the Fairy brand. As part of Fairy s celebrations, P ...
DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile
11 Dec 1998 | by KAREN YATES
appointment of the through-the-line agency, Brann London....its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ... its fellow London agencies, Evans Hunt Scott, Hamilton Wright and Partners Andrews Aldridge ...
Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public
11 Dec 1998 | by HARRIOT LANE FOX
an ethical standard of behaviour. According to the report, 89 per cent of 178 top 500 companies did ... in their pursuit of companies which try to capitalise on their ethics. Even the Body Shop has had its ...
Going green: Corporates are bowing to public opinion and greening up their acts
11 Dec 1998 | by STEPHANIE FRANCE
was introduced in the UK in February 1998 to improve the standard of environmental claims on products ... in electricity use and a 36 per cent reduction in detergent use, compared to previous models. Even ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
