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Pru picks WWAV for pooled pounds 23m direct mail task

19 Dec 1998 | by IAN DARBY

competition from life assurance rivals Standard Life and Axa. Prudential s direct marketing ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

18 Dec 1998 | by KEN GOFTON

giant. Others say it has been even more successful as a cunning ploy to get round unrealistic ... is acknowledged by Simon Carter, London Electricity s head of marketing on the residential side and a former ... households to promote London Electricity s Premier service: Buy your gas from the same place as you buy ...

MEDIA: FOR THE RECORD

18 Dec 1998 | by ALASDAIR REID

tickets to be issued on buses throughout London with a 3-D animation on the reverse. Bus drivers ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

of London, BA and BAA also became official sponsors. In September BT s Sholto Douglas-Home joined ...

DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile

11 Dec 1998 | by KAREN YATES

appointment of the through-the-line agency, Brann London....its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ... its fellow London agencies, Evans Hunt Scott, Hamilton Wright and Partners Andrews Aldridge ...

US equity firm appoints Penrose for Europe work

11 Dec 1998 | by KATHY GREENE

Penrose Financial has been appointed to handle European financial PR for top three US private equity firm Hick Muse Tate and Furst. The Dallas-based company opened its first European office in London last month and intends to acquire or buy stakes in European companies. Penrose s basic fee ...

Judge and Jury: HSBC needs to be consistent if it wants to be taken seriously - Rebranding Midland Bank to create a more coherent global identity is a perfectly sound PR move, but it only really works if HSBC applies that theory across its whole banking n

11 Dec 1998 | by GABRIELLE SHAW

custom was even less important. It is the here and now that most people are concerned ...

Diary: Financial Dynamics takes to a life on the waves

11 Dec 1998 | by JULIETTE GARSIDE

money. The boat she sailed on during that occasion (shown above) bore the even less graceful name ...

PERSPECTIVE: Consumer groups can’t take place of agency judgment

04 Dec 1998 | by CAROLINE MARSHALL

of Paul Weiland or a year s parking space for the agency chairman in central London. Those with racier...What do you get for pounds 10,000 in advertising these days? Take your pick from a couple of days with an HHCL project team, a double-page spread in Campaign, a day s commercial directing from the likes of Paul Weiland or a year s parking space for the agency chairman in central London. Those ...

Railtrack ends Bell Pottinger retainer contract

04 Dec 1998 | by SIMON ELLERY

affairs agenda include saving the Channel Tunnel rail link, the future of London Underground under ...

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