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FOCUS: HEALTHCARE PR - ’Lifestyle’ drugs seek a PR remedy. The Viagra debate has clearly shown why non-NHS medicines need good PR if they are to compete with prescribed brands. Robert Gray reports

development will therefore become even more of a vital issue for pharmaceutical companies looking to make ... . Even more sensitive as an area for communications is teenage pregnancies. However, on behalf ...

CAMPAIGNS: Judge and Jury - One victory doesn’t win the war on animal experiments - In view of the overwhelming public opinion in favour of banning animal experimentation, last week’s ban on using animals for cosmetic testing seems rather

multinationals who want to keep testing cosmetics on animals. Even Tim-nice-but-dim should have been ... . Cosmetic tests have fallen from 24,000 in 1977 to the current level, but even this looks rather hollow next to the five million animals killed each year in labs before anyone even gets around ...

THIS WEEK’S BIG QUESTION: Could the PR for genetically modified (GM) food have been handled better? - Last week Greenpeace leaked a Monsanto report criticising the UK introduction of GM food

support for GM foods. Even a pounds 1 million advertising campaign failed to change this dismal picture ...

Optica focuses on health and fashion in review

either the David Clulow or Optica brands, are predominately based around London. The stores stock ...

What The Papers Say: No allies for champions of modified foods

was even quoted using the word Frankenstein . The US company had to cope with an avalanche of criticism ...

INTERNATIONAL: Public responds to Monsanto PR campaign

LONDON: More than 2,700 people have telephoned the public information hotline set up by life...LONDON: More than 2,700 people have telephoned the public information hotline set up by life sciences company Monsanto since it launched a PR campaign on genetically modified food on 6 June, Anne Foster, Monsanto s director of public and government affairs, UK, told the International Public ...

CAMPAIGNS: Judge and Jury - Mirror, mirror on the wall, who wants honesty at all? Consumers don’t want truth when it comes to their cosmetics, they want glamour, says Sean Larkins, account director, Addition PR

to open the pages and see themselves. It s unfair. It may even be prejudiced. But it s life ...

EIS wins cancer treatment work

to avert the need for chemotherapy. Genetronics has hired London-based EIS to attract investors in London, Paris, Zurich, Geneva and other European markets through roadshows and media relations ...

CAMPAIGNS: Cause-Related Marketing - A brighter picture of mental health

. The panel chose 19 images for an exhibition at Gallery 47 in central London. Called Imagination Unchained ...

Profile: Miranda Kavanagh, Pfizer - The other side of the PR fence/Miranda Kavanagh adds her own brand of PR verve to drug company Pfizer

Fabulous and at the other you ve got Peter Mandelson. Kavanagh clearly has high standards and one ... makes from Suffolk to London and back again each day, Kavanagh insists that her two young children ...

 

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