Textiles giant DuPont has appointed Saatchi s appeal by targeting new audiences such as men and teens. The agency will develop a global creative strategy for DuPont and has also been appointed to execute the work across Europe through its London and Geneva offices. The campaign ...
Saatchi new brief is to extend the fabric s appeal away from women and towards teenagers and men. The material is most commonly used in female clothing such as lingerie, hosiery and swimwear to enhance fit and comfort. Saatchis won the business after a pitch led by staff from the London ...
runs to work) and end of week evening drive-time. Two separate ads, only one of which named ... to radio to gain market share. Research also guided the media strategy towards early evening slots - when people were planning their evening. WINNER Title: Nike, running radio Media ...
Client: Nike Campaign: Nike Run London Agencies: Nike worked with the Guardian s Integrated...Client: Nike Campaign: Nike Run London Agencies: Nike worked with the Guardian s Integrated ... connection with people who run to keep fit in the city - in this case London. As Claire Dobbie, Nike s advertising director says, The initial perception is that London is a bit grim. But actually 30 ...
Levi-Strauss is launching its latest cause-related marketing initiative this week, which will promote a safe-sex message to young people ahead of World Aids Day on December 1. A one-year programme will open in London and the US with the screening of a new educational film to raise awareness ...
Agent Provocateur, the London chain of stores specialising in exotic lingerie, is returning...Agent Provocateur, the London chain of stores specialising in exotic lingerie, is returning to advertising after three years with a promise not to repeat the soft-porn tactics of previous campaigns. Barrett Cernis Delves s creative partners, are currently working on a new cinema film which will debut ...
footwear, clothing and accessories, has four retail outlets in the London area and is also distributed ...
This is a serious column about individual responsibility and socks. It s not often I find myself reading a sock label. In fact, I can t remember when I last read a sock label even once, let ... good about buying things and guilty about not. But let s read the copy yet again, even more ...
Nike is launching its first campaign through Wieden s London office next week with a series...Nike is launching its first campaign through Wieden s London office next week with a series of ads which aim to get Londoners running. Five 30-second and two ten-second TV spots eschew the stylish cool typical of the sector and even poke fun at fashion-conscious people who wear trainers ...
sell online, even a partnership with Freemans, one of its stockists, would add value and utility ... some added value to distinguish it in the eyes of the user. Even the utility offered is poor ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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