to remove filtersMEDIA: ITV calls for BBC probe
19 Dec 1998 | by ANNE-MARIE CRAWFORD
independently of all interests; to aspire to the highest ethical standards; to offer the best value for money ...
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ADWATCH: Ambrosia’s ride to success - Ambrosia has based its latest irreverent advertising campaign for Creamed Rice firmly on regional stereotypes, writes Robert McLuhan
19 Dec 1998 | by ROBERT MCLUHAN
on the platform at London s Paddington station, tucking into a bowl of rice pudding. He entices jaded ... little in the way of awareness, but even loyal consumers have to be nudged to keep buying it ...
MEDIA: OFT challenges Sky’s rights - Legal action designed to end the deal between BSkyB and the Premier League could throw into chaos the business of televising other key sporting events. Conor Dignam reports
19 Dec 1998 | by CONOR DIGNAM
, such as Rugby League, the Nationwide League or even F1 where there is collective negotiation on behalf ...
Govt to crack down on fly-posting operations
18 Dec 1998 | by Our Parliamentary correspondent
by ad agencies even though it is illegal. They described it as a cost-effective, high-impact medium ...
PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
by Marketing s efforts to track down its white-bearded brand spokesman. Its London office was happy ... than even John Cleese. From beer to chocolate, supermarkets to aftershave, Santa has been rolled out ... in the press office. We don t want to say any more. Why are you asking about Santa, anyway? Even ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
of London, BA and BAA also became official sponsors. In September BT s Sholto Douglas-Home joined ...
Editorial: PR industry’s year in the spotlight
11 Dec 1998 | by SUZANNE KEMBLE
and Government scrutiny. Even the seemingly innocuous area of corporate hospitality was examined by the Law Commission. The introduction of the PRCA s consultancy management standard at the beginning ... Neill. With the increased focus on standards in public life, the IPR reviewed its code of conduct ...
CAMPAIGNS: TA unit battles for survival - Lobbying
11 Dec 1998 | by SUZAN LEAVY
In October, the London Scottish Regiment found itself on a list of Territorial Army infantry units...In October, the London Scottish Regiment found itself on a list of Territorial Army infantry ... 30-man platoon. London Scottish is one of four regiments within the London Regiment which ... October outlining that the London Scottish was facing its most important battle yet. The site ...
DIRECT NEWS: Wesleyan appoints Brann to help MSS raise brand profile
11 Dec 1998 | by KAREN YATES
appointment of the through-the-line agency, Brann London....its appointment of the through-the-line agency, Brann London. Brann will organise direct mail ... its fellow London agencies, Evans Hunt Scott, Hamilton Wright and Partners Andrews Aldridge ...
Ethical PR: Time for business to take an ethical stand - As ethical obligations loom ever larger, companies are weighing the reputation benefits of codes of practice and considering how to present them to the public
11 Dec 1998 | by HARRIOT LANE FOX
an ethical standard of behaviour. According to the report, 89 per cent of 178 top 500 companies did ... in their pursuit of companies which try to capitalise on their ethics. Even the Body Shop has had its ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
