to remove filtersMartin Dawes launches Breathe
19 Dec 1998 | by STEVE BELL
specialise in offering low off-peak rates in the evening and at weekends. Breathe handsets will also ...
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Telstra targets European sales
19 Dec 1998 | by LISA CAMPBELL
to make telephone calls to London over the internet. Based at its London headquarters, Callanan ...
PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS
17 Dec 1998 | by CONOR DIGNAM
by Marketing s efforts to track down its white-bearded brand spokesman. Its London office was happy ... than even John Cleese. From beer to chocolate, supermarkets to aftershave, Santa has been rolled out ... in the press office. We don t want to say any more. Why are you asking about Santa, anyway? Even ...
Phone firms test ads and free calls offers
17 Dec 1998 | by DANNY ROGERS
London, New York, Miami, Paris and Brussels. Following a 15-minute profiling, customers receive a ...
NEW MEDIA CHOICE: CARPHONE WAREHOUSE
17 Dec 1998 | by ANNA RUSSELL, Editorial Director, NMTV
straightforward and, dare I say, even enjoyable. The Carphone Warehouse is renowned for having one ...
MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year
17 Dec 1998 | by JANE BAINBRIDGE
of London, BA and BAA also became official sponsors. In September BT s Sholto Douglas-Home joined ...
FORUM: Is the IPA’s gloomy outlook a vision of the future? - The IPA’s response to the Communications green paper was based on some pretty pessimistic assumptions, such as the notion that free-to-air television might be allowed to wither o
11 Dec 1998 | by ALASDAIR REID
-to-air channels that will become increasingly third-rate, stripped of all the best programming. Even worse ... basis unless it s a special one-off event. And the thing is that even those sorts of pay ...
BT cuts Xmas rates
03 Dec 1998 | by LISA CAMPBELL
on Christmas Day and New Year s Day for 50p per call. It will also be offering its cheaper evening and night...BT is offering customers the chance to chat to friends and families for as long as they wish on Christmas Day and New Year s Day for 50p per call. It will also be offering its cheaper evening and night-time rate for international calls over the period. ...
LEADER: Where there’s no marketing chief there’s a danger
03 Dec 1998 | by LISA CAMPBELL
, but the practice will inevitably prove difficult if not impossible. Even with the likes of Norman and Leighton ...
TELEMARKETING: Cracking the codes - Use an 0800 number and consumers will expect top service. Kate Barry looks at recent research on special-rate numbers
03 Dec 1998 | by KATE BARRY
comfortable about leaving financial details even when not talking to a live operator. Meeting ... with interactive voice recognition, even when it comes to leaving sensitive financial information, but are more ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
