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MEDIA: London Electricity TV debut

19 Dec 1998 | by SANDRA COLLINS, Marketing Director, Opt

London Electricity is taking its brand to television for the first time after agreeing to sponsor...London Electricity is taking its brand to television for the first time after agreeing ... look at developing full TV campaigns. London Electricity s branding will feature on all six ... of idents linking London Electricity with weather conditions have been developed. London ...

CAMPAIGN DIRECT: Agencies help utilities make the most of a lucrative market - Since deregulation, utility services have had to fight harder to secure customer share. Ken Gofton reports

18 Dec 1998 | by KEN GOFTON

giant. Others say it has been even more successful as a cunning ploy to get round unrealistic ... is acknowledged by Simon Carter, London Electricity s head of marketing on the residential side and a former ... households to promote London Electricity s Premier service: Buy your gas from the same place as you buy ...

PROFILE: Rosy future - SANTA CLAUS, CHIEF EXECUTIVE, CHRISTMAS

17 Dec 1998 | by CONOR DIGNAM

by Marketing s efforts to track down its white-bearded brand spokesman. Its London office was happy ... than even John Cleese. From beer to chocolate, supermarkets to aftershave, Santa has been rolled out ... in the press office. We don t want to say any more. Why are you asking about Santa, anyway? Even ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

17 Dec 1998 | by JANE BAINBRIDGE

of London, BA and BAA also became official sponsors. In September BT s Sholto Douglas-Home joined ...

Time New Media taps Think for global brand family

07 Dec 1998

content better than Time New Media. We believe they are ideally positioned to create the de facto standard ...

Time New Media taps Think for global brand family

07 Dec 1998

content better than Time New Media. We believe they are ideally positioned to create the de facto standard ...

AGENDA: Microsoft’s real trial is trust - As Microsoft’s bitter legal battle with the US government drags on, Harriet Marsh reports on the likely knock-on effects for the software giant’s customer standing

03 Dec 1998 | by HARRIET MARSH

. As Richard Branson is now discovering, even the most popular brand is vulnerable to a sea-change in popular ...

NEW MEDIA: Mirror times its web site traffic

26 Nov 1998 | by LISA CAMPBELL

likely to hit someone from the UK than if they advertise in the evening. Mirror Group intends ...

STOP PRESS

26 Nov 1998 | by IAN DARBY

, has been banned from the London Underground by TDI. The ad, by law firm Fisher Meredith, reads ...

FIELD MARKETING: Discipline on the doorstep - Field marketing sees improved training for its personnel as the key to winning better door-to-door business

19 Nov 1998 | by LOUELLA MILES

into the area of door-to-door selling and see high training standards as a way of building clients trust ... to the utilities regulators, entering into discussions which produced standards for those who go knocking ... marketing companies were achieving the required results but keeping to the standards ...

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