19 Dec 1998
| by DANNY ROGERS
A small story toward the back of the Evening Standard last week
sent a chill through London s top...A small story toward the back of the Evening Standard last week
sent a chill through London ...
, the significance is that it could herald the end of
the UK s London-led restaurant boom.
In the same week ...
cohesive marketing strategy.
Conran s seven-year roll-out of swanky, individualistic London ...
19 Dec 1998
| by CONOR DIGNAM
Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the
brand to sponsor London Transport...Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the
brand to sponsor London ...
on
London s buses and tubes over New Year s Eve. London Transport claims
that around 2.5 million people ...
the London
Underground and Docklands Light Railway network, 600 bus Supersides,
11,000 bus interior ...
17 Dec 1998
| by DANNY ROGERS
London, New York, Miami, Paris and Brussels.
Following a 15-minute profiling, customers receive a ...
17 Dec 1998
| by RAYMOND SNODDY
to link
Bud Ice with its target market.
The Campaign
The London Transport deal came about as a result of an approach by TDI,
which sells the ads on London Transport sites.
For pounds ...
17 Dec 1998
| by JANE BAINBRIDGE
of London, BA and BAA also became
official sponsors.
In September BT s Sholto Douglas-Home joined ...
11 Dec 1998
| by ALASDAIR REID
.
Anheuser-Busch s Bud Ice brand will sponsor free travel on London buses
and the Tube over New Year s Eve ...
03 Dec 1998
| by JIM CURTIS
In a recent survey by the London School of Economics, it was
revealed that more people are now...In a recent survey by the London School of Economics, it was
revealed that more people are now employed in UK call centres than in
the coal, steel and car assembly industries combined, accounting ...
in the City of London, on Old Street. It
opened in 1997 to handle Norwich Union s demutualisation with a ...
27 Nov 1998
London Underground has had a difficult
time, what with privatisation and fittings for new uniforms...London Underground has had a difficult
time, what with privatisation and fittings for new uniforms ...
with the navigational skills of lemmings.
And it happens on every Tube line. I know London is a big tourist spot ...
advertising, we should be saying:
Don t come to London, it s too expensive as you re not allowed to use ...
27 Nov 1998
| by CLAIRE BEALE
: Graham Brown
Client: Yellow Pages
Brand/Product: London
Marketing Director: Nigel ...
the decline in the use of
Yellow Pages in London, particularly among young, socially active and
reasonably ...
26 Nov 1998
| by IAN DARBY
London Transport is inviting agencies to pitch for its
below-the-line business, currently handled...London Transport is inviting agencies to pitch for its
below-the-line business, currently handled by Interfocus. The agency was
appointed on a three-year contract worth pounds 1m a year in July 1997.
...