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AGENDA: Conran sharpens customer focus - Sir Terence Conran’s growing restaurant portfolio has hired a marketer just as some believe the UK economy is to slow further. Danny Rogers reports

A small story toward the back of the Evening Standard last week sent a chill through London s top...A small story toward the back of the Evening Standard last week sent a chill through London ... , the significance is that it could herald the end of the UK s London-led restaurant boom. In the same week ... cohesive marketing strategy. Conran s seven-year roll-out of swanky, individualistic London ...

MEDIA: Bud Ice ties with LT for New Year

Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the brand to sponsor London Transport...Anheuser-Busch, manufacturer of Bud Ice lager, has signed up the brand to sponsor London ... on London s buses and tubes over New Year s Eve. London Transport claims that around 2.5 million people ... the London Underground and Docklands Light Railway network, 600 bus Supersides, 11,000 bus interior ...

Phone firms test ads and free calls offers

London, New York, Miami, Paris and Brussels. Following a 15-minute profiling, customers receive a ...

MEDIA CASE STUDY: BUD ICE

to link Bud Ice with its target market. The Campaign The London Transport deal came about as a result of an approach by TDI, which sells the ads on London Transport sites. For pounds ...

MARKETING FOCUS: Review of the year - 1998/As all eyes focus on the run-up to the millennium, Jane Bainbridge reviews the events and companies that made news in the marketing sector over the past year

of London, BA and BAA also became official sponsors. In September BT s Sholto Douglas-Home joined ...

FOR THE RECORD

. Anheuser-Busch s Bud Ice brand will sponsor free travel on London buses and the Tube over New Year s Eve ...

TELEMARKETING: Life on the floor - Call centres are booming and staff numbers are up. But what are they like on the inside? Jim Curtis went to Sitel to find out

In a recent survey by the London School of Economics, it was revealed that more people are now...In a recent survey by the London School of Economics, it was revealed that more people are now employed in UK call centres than in the coal, steel and car assembly industries combined, accounting ... in the City of London, on Old Street. It opened in 1997 to handle Norwich Union s demutualisation with a ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ...

London Underground has had a difficult time, what with privatisation and fittings for new uniforms...London Underground has had a difficult time, what with privatisation and fittings for new uniforms ... with the navigational skills of lemmings. And it happens on every Tube line. I know London is a big tourist spot ... advertising, we should be saying: Don t come to London, it s too expensive as you re not allowed to use ...

CAMPAIGN MEDIA AWARDS 1998: Campaign Gold Award - Best Media Campaign of the Year - Yellow Pages

: Graham Brown Client: Yellow Pages Brand/Product: London Marketing Director: Nigel ... the decline in the use of Yellow Pages in London, particularly among young, socially active and reasonably ...

LT invites pitch

London Transport is inviting agencies to pitch for its below-the-line business, currently handled...London Transport is inviting agencies to pitch for its below-the-line business, currently handled by Interfocus. The agency was appointed on a three-year contract worth pounds 1m a year in July 1997. ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.