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BORDER LINES: BERMUDA - Island gains first local PR agency

by advertising agencies or by larger firms servicing clients on the island from New York or London offices. LSA...The island of Bermuda has its first local PR agency following the opening for business of Linda Smith Associates. Previously PR services on the insurance and tourism mecca were only provided by advertising agencies or by larger firms servicing clients on the island from New York or London offices ...

DIARY: Iceland’s campaigners come out of their shells and go to work on a egg

Restaurant in London s Great Portland Street, the inspired promoters treated journalists from ...

FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards

receptions and sleepless weeks of partying during the New York, London and Paris shows will always ... to Andrew Tucker, fashion journalist and author of the London Fashion Book, this works by providing ... . It started with Philip Treacy in 1993, but even though he was a big name in the fashion world ...

Diary: London feels the force as the latest episode of bra wars hits the streets

s advertising slogan, Comfortable on you, tough on plastic surgeons , Spence Allan even drafted in fake ...

FOCUS: YOUTH MARKETING - It’s time to look for a new channel/The death knell is beginning to toll across Europe for TV advertising aimed at kids, and PR people are coming up with more innovative methods of marketing to the under-12s. Lexie Goddard

channels bypass the regulations by broadcasting from London, like Nickelodeon s Nordic service ... on advertising to under-12s - even if the Swedes to manage to win other countries over -is some way off. But PR ...

STOP PRESS: Grayling lands outdoor advertising brief

on the London Underground. The system is currently being tested and launches at Oxford Circus in spring 2000...Grayling Group has been appointed to handle UK business PR for DHJ Media, the Swedish company which has won a contract to install its Outdoor Evolution digital screen advertising system on the London Underground. The system is currently being tested and launches at Oxford Circus in spring 2000 ...

EDITORIAL: Best laid scheme of mighty ad men

in the scheme invested. However, even if WPP comes eighth in the group, the company will pay out twice what ...

DIARY: Why a PR man is letting a golden opportunity for self-publicity slip away

Keen amateur photographer Fraser Butters, managing director of Harvard Centro, is looking forward to meeting famous photographer David Bailey next week. Bailey, who had a retrospective at London s Barbican art complex recently, has been persuaded to endorse colour printers made by Lexmark ...

Nevada Bob picks Generation for UK and Europe work

to handle TV advertising. The pan-European campaign will be run out of the London office although ...

Diary: H&K calls in the Karma boys to encourage the public to try an Oasis

Brothers will travel throughout London on the mobile from 19 to 23 July, after which rumour has ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.