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OPINION - Branson lottery bid heralds first marketing fight of next century

model will raise more for good causes, even after profits have been deducted, than one where all ...

EDITORIAL: Today’s PR has a solid bloodline

Most people, even those in PR, probably think of public relations as a young industry. But as our...Most people, even those in PR, probably think of public relations as a young industry. But as our feature to mark the last issue of PR Week of the millennium shows, its origins go all the way back to the start of the 20th century. The feature is the result of a long dig through British ...

THE BIG QUESTION: Who came out ahead in the PR battle in Seattle? - Those protesting during the World Trade Organisation meeting in Seattle last week succeeded in attracting worldwide media attention, but their messages were confused

generally positive feedback from the public. ANTHONY HILTON - Evening Standard ... more positive than negative coverage, despite the efforts of the Times in London. Most people ... and therefore the WTO becomes a tool of the multinationals. In getting this message across so that even ...

Unison members attack PR revamp at Hammersmith

The London Borough of Hammersmith and Fulham s revamp of its policy and administration department...The London Borough of Hammersmith and Fulham s revamp of its policy and administration department, which includes the PR function, is to come under attack by public sector union Unison. Unison s assistant branch secretary at the council, David Whittaker, said the union had received ...

FEATURE: The PR century - Events earlier this century provided the primordial stew that gave birth to the rise of PR. Robert Gray turns back the pages of time to where it all began

. But PR techniques were being used even earlier than this outside the corporate sphere. The campaign ... amount in those days, even for a bank. Within a few short years, PR in the US became ... documentary Night Mail that glorified the overnight mail train service from London to Scotland ...

STOP PRESS: US software developer seeks financial PR

million, is seeking a financial PR agency as it prepares for a London IPO in early 2000. The company...US software developer ARC Cores, whose revenues for this year are expected to exceed pounds 3 million, is seeking a financial PR agency as it prepares for a London IPO in early 2000. The company is expected to be valued at over pounds 400 million next year. ARC Cores has over 100 staff based ...

PUBLIC SECTOR: Cranfield applies PR to university challenge

, the London Business School and Harvard in the US, with the creation of the new role of PR manager...Cranfield University is to go further in its head-to-head battle for students with its competitors, the London Business School and Harvard in the US, with the creation of the new role of PR manager. The manager s brief will be to improve the college s image across the business community ...

OPINION: Defend capitalism or the PR industry dies

After the anti-capitalist riots in Seattle and London s Euston, have you ever wondered what sort...After the anti-capitalist riots in Seattle and London s Euston, have you ever wondered what sort of a PR industry we would have if international capitalism were strangled and free trade ended? Goverments - presumably socialist - would require their propagandists. But public affairs divisions ...

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LDA Communications is promoting Really Useful Film s production of Tim Rice and Andrew Lloyd Webber s musical Jesus Christ Superstar. The film is being shot in London s Pinewood Studios with video release scheduled for Easter 2000. The account was awarded by Universal Picture Videos, which ...

Direct Line selects Fodor for on-line PR campaign

,000 quotations. We will focus on differentiating directline.com from the standard services that only ...

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