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MARKETING MIX - That was the week that was

advertising budget to emulate the success of its fizzier rival Perrier; The Advertising Standards ...

Stop Press

pounds 2m revamp of its London store. Specialist interior designers Watson Designs will work alongside Clinic to transform the London shop for August 2000. Clinic has also worked on an underground poster ... September 2000. The BBC is to rename BBC GLR94.9 BBC London Live as part of a plan to create ...

HELPLINE SERVICE - E-mail: marketing@haynet.com

or causing an obstruction to pedestrians or traffic. Before undertaking sampling in London ...

DIRECT: Virgin unveils DM push in pounds 20m Mobile launch

through publications which includes The Times, Evening Standard and Mail on Sunday, plus a wrap ... in cities including London, Leeds, Edinburgh and Cardiff. The creative work ties in with Rainey ...

RELATIONSHIP MARKETING AWARDS 1999: Chairman’s introduction

, or even the television....magazines, or even the television. But, of course, the difficulty is separating the reality from ...

RELATIONSHIP MARKETING AWARDS 1999: The judges

Former managing director of Interbrand s London office, Tom Blackett became the brand management...Former managing director of Interbrand s London office, Tom Blackett became the brand management group s deputy chairman in 1996. He has handled projects for blue-chip companies including Heineken ... Adshell. Most of her career, however, has been in sales and marketing with London Weekend and Carlton ...

DIRECT: Briefs

place on December 7, 1999, at the Grosvenor House Hotel, Park Lane, London. The evening includes ... awareness of its services. The campaign, through IMP London, uses press, direct mail and banner ...

MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards

, the Guide also managed to break even due to the revenue raised from its advertising. The judges were sceptical about the break-even claim, but recognised the strength of the proposition ... standards in food and wine writing , while making it clear that she would not shy away from contentious ...

1st Line apologises after failure to cope with calls

moved some ads to cheaper slots, in the evening, when its lines are less busy. ...

HELPLINE SERVICE: E-mail: marketing@haynet.com

run of less than 10,000, says the company, and it recommends you stick to the standard 18in by 8in ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.