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MARKETING MIX - Pen portrait

in advertising. In 1975 she joined the Advertising Standards Authority and in 1990 she was appointed...Matti Alderson started her career as a legal executive but subsequently gained experience in advertising. In 1975 she joined the Advertising Standards Authority and in 1990 she was appointed to the post of director general. Well, this is no shrinking violet and that s a fact! She ...

NEW MEDIA - New media choice/www.james.bond.com

card, I even managed to wangle an interview at MI6....Am I a James Bond fan? Does Moneypenny take dictation? Not only do I have the James Bond credit card, I even managed to wangle an interview at MI6. But this site doesn t quite do it for me. This could be because my IT bloke has put the fear of God into me about fiddling with stuff I don ...

Conferences and exhibitions - Telecoms reveals its future agenda - Bhavna Mistry takes a look at how the telecoms industry approaches exhibitions

Mobile phones were the best-selling gift item in the UK last year, even surpassing kids...Mobile phones were the best-selling gift item in the UK last year, even surpassing kids favourites Furbies and yo-yos for unit sales. About 2.5 million were sold in the last three months of 1998 and the sector continues to burgeon; about 16.7 million Britons currently have mobiles and experts anticipate a ...

ANALYSIS - Will boozers go Blue? - Bass is trialling a low-alcohol lager, Carling Blue, but the sector is tiny and still shrinking. How can it buck the trend with pub-goers?

is for sales to shrink even further (see table). Taste has always been the main problem. Last week, a ... .2 1939.7 Standard lager 1551.3 1212.2 Lager ...

ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome

hunting in London while the new government debated whether the project would go ahead. Dump ... in the project. There was probably not even time to do 50 deals at pounds 3m, but maybe we could convince ...

MARKETING MIX - That was the week that was

advertising budget to emulate the success of its fizzier rival Perrier; The Advertising Standards ...

AMV BBDO to fuse Clark & Taylor into Advance offshoot

Abbott Mead Vickers BBDO, the UK s largest ad agency, has snapped up niche player Clark s biggest account, Sainsbury s local and regional advertising, in August. The majority of London-based Clark s 36 staff will transfer to AMV Advance s West End offices at the end of January ...

Stop Press

pounds 2m revamp of its London store. Specialist interior designers Watson Designs will work alongside Clinic to transform the London shop for August 2000. Clinic has also worked on an underground poster ... September 2000. The BBC is to rename BBC GLR94.9 BBC London Live as part of a plan to create ...

NEW MEDIA - IPG consolidates with single new media unit

separately by Head New Media, part-owned by Lowe. Alastair Duncan, formerly head of APL Digital London ... has been head of Shandwick Interactive in London since 1996. It is likely to incorporate 26 ...

CAREERS - Company CV - COI

to the Minister for the Cabinet Office. Based in London, it has eight regional offices and employs some 300 ... communications UK HEADQUARTERS Hercules Road, London, SE1 7DU Tel: 0171 928 2345 Fax: 0171 928 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.