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Campaign Hall of Fame. (Part 2 of 2)

criticised when the slaughter in the trenches became the subject of recrimination. Even Adolf Hitler paid ... : NS tea-party at London Zoo. Mr Shifter , one of the most frequently televised commercials ... to an eerie soundtrack, the commercial shows Manhattan hovering over the London suburbs as its inhabitants ...

Campaign Hall of Fame: The hall of shame - Tucked out of sight and stuffed into bottom drawers in the offices of every agency lies evidence of the less glorious moments of advertising’s history. Caroline Marshall selects some golden turkeys

of RI-CO-LA, RII-COO-LAAA herbal cough sweets. Even as a piece of Euro kitsch, it sucked. British Rail Admitting to even the tiniest fault is not a practice many advertisers engage in. But to BR ... the woman who fantasised about fishermen and the father who wrote pretentious letters to his son. Even ...

THE HIGHS AND LOWS OF 1999: Caroline Marshall surveys the year in which merger followed merger, Guinness ’surfer’ made a splash, a yellow furry animal revitalised Levi’s and the ad industry mourned the death of David Ogilvy

competitive and I like to feel stretched - Johnson leaves TBWA London to run TBWA Chiat/Day New York ... home. BMP s Chris Powell She s useless - any other agency would be mad if they even ... roles, and shaved pounds 1 million off the overheads without even trying. Bates UK s vice chairman ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

: If you are a guest in someone else s country, you respect their traditions and language - even if you ...

PRIVATE VIEW

reflects neither the new store nor the standards of its excellent agency. You ll be familiar ...

Littlewoods in agency talks about umbrella campaign

Littlewoods has begun talking to several London agencies about its first corporate branding...Littlewoods has begun talking to several London agencies about its first corporate branding campaign. The company has previously promoted its various brands, including Littlewoods and Index catalogues and stores, separately, but is looking to produce its first umbrella campaign to present a more ...

CAMPAIGN DIARY: I’M ONLY A PUNTER BUT ..

the way they do it at home? Yes, Gap has given us new standards in customer service, even ... guest in someone else s country, you respect their traditions and language - even if you do ...

Omnicom duo triumphs in worldwide Fila pitch

the European pitch, but collaborated with London on the creative work. Fila aims to present itself ...

EDITORIAL: Century’s winners have succeeded in keeping promises

. Even when these superbrands have trouble, as both Coke and Nike have recently, their powers ... standards that have been set across the last century, and the tough but exciting task the industry now ... rightly concluded that no one can predict what will be the brand of the next century, or even the next ...

The Century’s Masters: Marketing asked some of the industry’s leading figures to pick the brands and marketers that have had a profound impact on business in the 20th century

held in 1913 to find a bottle anyone could recognise, even in the dark; a bottle unique in the world ... Disney, Rupert Murdoch and even Richard Branson, have all, in their different ways, changed the way ... reporters covering all world news, and it has set programming standards across children s shows, education ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.