to remove filtersMARKETING MIX - That was the week that was
16 Dec 1999 | by STEPHEN CHANDLER, an account director a
advertising budget to emulate the success of its fizzier rival Perrier; The Advertising Standards ...
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ANALYSIS - How we sold the Dome to UK brands - Kevin Johnson, former commercial director at NMEC, explains how he and his team set out to raise pounds 150m in sponsorship deals for the Dome
16 Dec 1999 | by KEVIN JOHNSON
hunting in London while the new government debated whether the project would go ahead. Dump ... in the project. There was probably not even time to do 50 deals at pounds 3m, but maybe we could convince ...
OPINION - Santa delivered early for canny Kingfisher chief
16 Dec 1999 | by LAURA MAZUR, a business writer and auth
with what it was before, even a 1.1% hike in like-for-like growth on the UK high street doesn t seem bad ...
SF Cody presents Walker Media with pounds 10m media budget
13 Dec 1999 | by LEXIE GODDARD
goods and have them gift wrapped and delivered. The company will even e-mail an Anniversary Reminder ...
REVIEW: Marketing and advertising news in the week’s press
10 Dec 1999 | by JADE GARRETT
Iceland has appointed the London-based direct marketing agency, MSB s internet service, BBC Online ...
MEDIA ANALYSIS: Brand Spend Analysis - Mum’s logged on to Iceland: how the UK supermarket is pushing its online service
06 Dec 1999 | by MARK TUNGATE
as the first online food shopping service covering the whole of the UK (Tesco only covers London ...
100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades
02 Dec 1999 | by JANE BAINBRIDGE
, comes to the UK as the French tyre manufacturer opens a trading office in London. 1908 ... Chocolate Crisp in London and the South East. Two years later it is renamed Kit-Kat. 1936 - BBC begins broadcasting. It broadcasts to 400 homes in the London area from Alexandra Palace ...
MEDIA: Customer mags make their mark - Andy Fry reviews the winning entries of the APA customer magazines industry awards
02 Dec 1999 | by ANDY FRY
, the Guide also managed to break even due to the revenue raised from its advertising. The judges were sceptical about the break-even claim, but recognised the strength of the proposition ... standards in food and wine writing , while making it clear that she would not shy away from contentious ...
Safeway axes national ads to build local focus
02 Dec 1999 | by ALEXANDRA JARDINE
stores may even create their own promotional material, aimed at whoever the store manager decides ...
ANALYSIS: Boots plots health and beauty survival plan - As supermarkets threaten to wage a price war in the cosmetics market and Wal-Mart enters the fray, how will Boots survive? Alexandra Jardine reports
02 Dec 1999 | by ALEXANDRA JARDINE
about Boots future have even prompted rumours of a merger or takeover, but the company is confident ... the company will be forced to lower its prices, even if it does not wage an all-out price war. Because of a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
