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INTERNATIONAL: US PR body to develop evaluation standards

FLORIDA: An international standard for the measurement and evaluation of PR campaigns...FLORIDA: An international standard for the measurement and evaluation of PR campaigns ... standard, its job will be to persuade corporate clients to invest in measurement and evaluation ... , which are currently developing approved standards for evaluation. The organisation will employ ...

Osprey overhauls London office to form new integrated agency

The Osprey group is overhauling its London operation in a bid to raise its profile, boost its...The Osprey group is overhauling its London operation in a bid to raise its profile, boost its ... marketing and sales promotion subsidiaries, will come together to form Osprey London. The changes ... of pitch contests and the fragmented nature of the London subsidiaries, which restricted the cross ...

CLOSE-UP: TURKEY OF THE WEEK

make the lumpen endline, if you feel it, we can express it , even more ridiculous....Eleanor Trickett picks on the new Interflora ads: OK, I wasn t expecting D ve watched it over and over and still can t work out from whose standpoint it is meant to be. The inexplicable sentiments make the lumpen endline, if you feel it, we can express it , even more ridiculous. ...

Diary: Marbles account executive finds herself up a creek, but with a paddle

. However last week Clare Taylor, an account executive with Marbles PR, faced an even bigger challenge. She...Getting to work in the morning can be hard enough, what with traffic jams and cancelled trains. However last week Clare Taylor, an account executive with Marbles PR, faced an even bigger challenge. She had to row her way to her car at 8.30am. Taylor lives in a boathouse on the Thames ...

UCL Hospital Trust hunts chief of PR

The University College London Hospitals NHS Trust is recruiting for a communications head....The University College London Hospitals NHS Trust is recruiting for a communications head. The trust is the fifth largest, with an income of pounds 220m, giving it the UK s second largest hospital research portfolio. The newly created post will be responsible for communicating both internally ...

DIRECT NEWS: Brann starts talent trawl by signing up top Joshua pairing

Brann London has poached two senior creatives from Joshua to work across a number of accounts....Brann London has poached two senior creatives from Joshua to work across a number of accounts. The copywriter, Jean Fox Robertson, and the art director, Ollie Butler, join as part of a recruitment drive ... with such relationships. Butler said: Brann London has all the drive and energy of a start ...

Douglas and Hollis quit D-Films

Stuart Douglas and Jon Hollis, two of London s top commercials directors, are quitting D...Stuart Douglas and Jon Hollis, two of London s top commercials directors, are quitting D-Films to start their own production company, called FourHundred. Douglas is joint managing director of FourHundred alongside the producer, Caspar Delaney. The new venture, which is effectively a relaunch of D ...

Platform: Discretion is the key to PR credibility - Gordon Brown was right to hire an adviser who has no aspirations to becoming a celebrity in her own right, says Quentin Cowdry

seem even worse, but for the PR industry the response must surely be - three cheers. For a ... communications director at a middling government department merits a major home news story; the Evening Standard devotes two pages to celebrating posh women in PR, and New Labour s prince of spin gets ...

Calvin Klein announces new European marketing director

headquarters in London....- Calvin Klein Cosmetics, the Unilever subsidiary, has appointed Sarah Wright to the newly-created position of European marketing director following an internal reshuffle at the company's European headquarters in London. Wright, who has been with the company for nine years, is promoted from her current ...

CLOSE-UP: LIVE ISSUE/INTERNATIONAL ACCOUNT DIRECTORS - Account chiefs’ power grows at expense of local agencies in power struggle. Are local directors taking the rap for lost accounts? Francesa Newland reports

Nobody doubts that 1998 was a bad year for Ogilvy & Mather, so the departure of its London chief

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