Carat lands pounds 100m European BMW media task
14 Jul 2000 | by Matthew Cowen,
LONDON - Carat International has been confirmed as the winner of BMW’s pounds 100 million European...Carat International has been confirmed as the winner of BMW’s pounds 100 million European media buying account after a head-to-head pitch against Zenith Media. Carat will channel the pan-European business through the London offices of Carat UK. The appointment had been rumoured for several weeks ...



