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Interpublic buys Deutsch

LONDON (Brand Republic) - The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated ... London office, but this failed to materialise. Deutsch was founded as a print company in 1969 by David ...

AGENCY 2001: Top 30 DM and SP agencies - Mergers shake up DM and SP groups. Rationalisation and reinvention as e-commerce or CRM experts are driving change in DM and SP, reports Ken Gofton

, and there should be a reasonable level of client satisfaction with standards of service. On top of that, however ... knowledgeable in both the CRM and e-commerce areas, even if changes in agency names or public statements put ... London agency, and do not include those of its successful out-of-town agencies, or its big data ...

DIRECT MARKETING: Hit a moving target - How can direct marketers effectively reach a youth audience? Robert Gray finds out

message at the venue. The messages are sent on Friday afternoon with the vouchers valid for the evening ...

Grey launches UK customer relationship firm

The Grey Global Group is opening a consultancy in London, Grey Desire, dedicated to customer...LONDON (Brand Republic) – The Grey Global Group is opening a consultancy in London, Grey Desire, dedicated to customer relationship management. Grey Desire opens with a staff of 17 and clients such as Mars and Procter & Gamble, and will work to strengthen the relationship between those clients ...

DIRECT: Statutory power awarded to new postal regulator

if they fail to reach required standards, and will develop a long-term strategy for the Post Office network ...

Revlon backs new brand with major US ad push

LONDON (Brand Republic) – US cosmetics giant Revlon is launching a massive advertising campaign as part of a 20m launch of Revlon Skinlights, and has handed advertising agency Kirshenbaum Bond 61.4m a year to 42.4m. Revlon chief executive Jeffrey Nugent said, “Revlon will launch innovative new ...

DIRECT BRIEFS

The Direct Marketing Association is to host an evening forum aimed at discussing issues relating...The Direct Marketing Association is to host an evening forum aimed at discussing issues relating to door-drop marketing. The forum, on November 30 at the DMA s London offices, will include case histories and a series of presentations on opportunities for marketers to use door-to-door distribution. ...

DIRECT BRIEFS

Time Out, the London-based lifestyle magazine, is looking for a direct marketing manager to oversee...Time Out, the London-based lifestyle magazine, is looking for a direct marketing manager to oversee the development of a direct communications strategy for the brand, including both the weekly magazine and Time Out guides. The DM manager will also be responsible for implementing a customer ...

DIRECT MARKETING: DM's place in an iTV future - Traditional DM techniques are being applied as the basis behind interactive TV ads, says Rachel Miller

- even down to potential data protection issues. In March, viewers saw the first ever interactive ... and special branded sites where viewers can gather information, shop and even do their banking. Nick ... trip for the couch potato. Instead of walking to the shops, logging on to a computer or even picking up ...

Mail.com sells advertising business

LONDON (Brand Republic) - Online advertising company Mail.com is moving out of the advertising business to focus on messaging services. Mail.com’s advertising business supplies targeted e-mail based advertising and permission marketing solutions to publishers and marketers. The New York-based company ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.