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Complicated lives

London EC1M 6DG tel: 020 7250 3343 fax: 020 7251 8138 For more information on this report ...

Consumer behavior: Building marketing strategy

in complexity from short evening assignments to term projects. Cases: There are cases at the end of each major ...

Are Brands Good for Britain?

Tim Ambler, Senior Fellow at London Business School

24 Hour Society

We are already living in the beginnings of a 24 Hour Society. Many shops are open to 10.00pm and even later; pubs shut at midnight; books can be ordered in the middle of the night along ... Street London EC1M 6DG tel: 020 7250 3343 fax: 020 7251 8138 ...

Digital marketing communication

by J Deighton, T P Barwise, London Busines School...Investigated areas: The fragmentation of attention. Radical interactivity. Instrumentality. T To download this paper in full, click on the link below facultyresearch.london.edu/docs/00-801.pdf ISBN Number: 00-801 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.