21 Dec 2000
-promotional strategy deployed across Associated titles, including the Daily Mail, Mail on Sunday, Evening Standard...-promotional strategy deployed across Associated titles, including the Daily Mail, Mail on Sunday, Evening Standard ...
21 Dec 2000
| by BEN ROSIER
Club members, before it even launched, and less than three months after appointing TBWA/London...British Airways has pulled the plug on Project Quicksilver, its internet portal aimed at Executive Club members, before it even launched, and less than three months after appointing TBWA/London to handle its ad business (Marketing, October 26).
Quicksilver, which was due to have launched early ...
21 Dec 2000
The Daily Mail & General Trust has confirmed plans to launch an evening paper in Manchester next...The Daily Mail & General Trust has confirmed plans to launch an evening paper in Manchester next year. The title will be targeted at young, upwardly mobile commuters in the Manchester region.
...
21 Dec 2000
site, which was launched earlier this year.
In addition to a standard two-day delivery, the service will offer a choice of two-hour delivery within Greater London, four-hour delivery within the M25, or next ...
21 Dec 2000
London Underground (LU) has banned an ad to promote Cosmos new clubbing brochure because...London Underground (LU) has banned an ad to promote Cosmos new clubbing brochure because it was too risque.
The ad, designed for an in-train panel, promoted Cosmos clubbing holidays, which are run in conjunction with the Ministry of Sound.
...
21 Dec 2000
| by POPPY BRECH
Andria Vidler as managing director of Capital Radio London....Capital Radio is poised to appoint former BBC head of sports marketing and business development Andria Vidler as managing director of Capital Radio London.
The company is understood to be ironing ...
likely to have a say in whether Capital Radio London appoints a full-time agency to replace Abbott Mead ...
21 Dec 2000
The London Stock Exchange has hired Engage, the enterprise marketing software and interactive media...The London Stock Exchange has hired Engage, the enterprise marketing software and interactive media provider, to handle the first ads it is accepting on its web site, at www.londonstockexchange.com. Engage will handle ad sales and ad serving.
...
21 Dec 2000
to increase legacy donations to its below-the-line roster agency Brann London....to increase legacy donations to its below-the-line roster agency Brann London.
Due to launch in early 2001 ...
.
The database for the DM work is being compiled by Brann London, based on detailed data segmentation ...
at Brann London, said: The primary aim of the campaign is to build loyalty among existing donors, and so ...
21 Dec 2000
TBWA/London is to spearhead Coca-Cola GB s relaunch of its Oasis fruit drink in 2001, as the soft...TBWA/London is to spearhead Coca-Cola GB s relaunch of its Oasis fruit drink in 2001, as the soft drink company embarks on a marketing blitz with a raft of new products.
The brand s incumbent agency is working on a new ad campaign to break in May, which will give the drink a more adult identity. The product ...
21 Dec 2000
Brann London has appointed Martin Lacey as head of creative services and Justin Bell as senior...Brann London has appointed Martin Lacey as head of creative services and Justin Bell as senior account director. Lacey joins Brann from EHS and will manage the agency s creative services division reporting to client services director Mike Welsh. Bell, who joins from OgilvyOne, will take responsibility ...