31 Dec 2000
Some 14,000 responded to a Tiger Woods promotion in London's
Evening Standard to push the launch of the American Express Green
Card.
The promotion, through PR firm Hill & Knowlton, offered readers 2,000
tickets to see top golfer Woods play in London for the first time. The
Hyde Park event, through Exp ...
31 Dec 2000
| by PHILIP SMITH, deputy editor of Revolution UK
Here, like everywhere else, e-tailers and other consumer-facing
online businesses are taking a battering.
For months, financial players in the City of London have looked
unfavourably upon both ...
, this might make short-term sense and certainly curry favour with
the money men. It might even work for some ...
31 Dec 2000
| by JEREMY STERN, European marketing director, Sega
in the UK take for
granted. Brussels has even sought to even out the huge discrepancies
that exist ...
, then
residents of another EU country can take part in the promotion, even if
the same promotion were illegal ...
recognised that this will set the standard for the EU when dealing with
SP law and are now reluctantly ...
31 Dec 2000
| by LISA AUSTEN-JONES
, if genuine progress towards higher standards and cleaner
technologies is to be made, promoters too must ...
of
metal.
Product safety
EN 71, 72 and 73 are the most widely recognised toy safety standards ...
standards you set are being maintained,' says IPR's Frazer. Only by
having people on the ground can ...
31 Dec 2000
LONDON - WPP-owned Perspectives has opened its first overseas office in Saudi Arabia this month...London base and has recognised
potential in the region.
TMI-JWT has eleven offices in the region ...
31 Dec 2000
for scurrilousnous in the industry, even Sleuth was
shocked to hear that that most stalwart of bodies, the BPMA ...
...
One marketer certainly lived up to his company's name at a recent
conference in London. Peter Scott ...
marketers? If so,
send them to Promotions & Incentives, 174 Hammersmith Road, London W6
7JP, or e ...
31 Dec 2000
E-KONG owned internet professional services company K2 Interactive
(K2ia) has appointed Ian Wilson as deputy chairman. Wilson is the
founder of one of K2ia's original investors, Langland's International.
Prior to that, Wilson was general manager of Standard Chartered Bank
with responsibility ...
31 Dec 2000
| by LISA AUSTEN-JONES
of improving standards at home.
'The biggest reason for taking heed of the new ISP booklet ...
Philip Circus, legal adviser, ISP
Kevin Francis, chairman, London Competitors Club
Omaid ...
31 Dec 2000
Brand Licensing London 2000 posted a preliminary 15 per cent
increase in visitor numbers compared with last year's show.
According to organiser Single Market Events, more than 2,500 people and
200 exhibitors attended the event at London's Business Design Centre in
October. The show was moved ...
31 Dec 2000
| by RADHA CHADHA
time, and even local banks like Dah Sing and Bank of East Asia have had
it up and running for over a ...
focus, even if that means going
beyond the realm of traditional banking. 'We are trying to broaden our ...
, or even along the lines
of firstdirect.com, HSBC's telephone banking subsidiary in the UK which
has ...