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14,000 respond to Amex Green Standard push

Some 14,000 responded to a Tiger Woods promotion in London's Evening Standard to push the launch of the American Express Green Card. The promotion, through PR firm Hill & Knowlton, offered readers 2,000 tickets to see top golfer Woods play in London for the first time. The Hyde Park event, through Exp ...

LONDON CALLING: A sudden switch from b2c to b2b just isn't feasible

Here, like everywhere else, e-tailers and other consumer-facing online businesses are taking a battering. For months, financial players in the City of London have looked unfavourably upon both ... , this might make short-term sense and certainly curry favour with the money men. It might even work for some ...

EURO FILE: We need a united discord to allay EU harmonisation

in the UK take for granted. Brussels has even sought to even out the huge discrepancies that exist ... , then residents of another EU country can take part in the promotion, even if the same promotion were illegal ... recognised that this will set the standard for the EU when dealing with SP law and are now reluctantly ...

SPECIAL REPORT: SOURCING - A QUESTION OF ETHICS - With brands eager to disassociate themselves from images of child labour and sweatshops, ethical issues are becoming of paramount importance for sourcing companies. Lisa Austen-Jones reports

, if genuine progress towards higher standards and cleaner technologies is to be made, promoters too must ... of metal. Product safety EN 71, 72 and 73 are the most widely recognised toy safety standards ... standards you set are being maintained,' says IPR's Frazer. Only by having people on the ground can ...

Perspectives to tap into Middle East economies

LONDON - WPP-owned Perspectives has opened its first overseas office in Saudi Arabia this month...London base and has recognised potential in the region. TMI-JWT has eleven offices in the region ...

SLEUTH

for scurrilousnous in the industry, even Sleuth was shocked to hear that that most stalwart of bodies, the BPMA ... ... One marketer certainly lived up to his company's name at a recent conference in London. Peter Scott ... marketers? If so, send them to Promotions & Incentives, 174 Hammersmith Road, London W6 7JP, or e ...

PEOPLE: Appointment at K2 Internative

E-KONG owned internet professional services company K2 Interactive (K2ia) has appointed Ian Wilson as deputy chairman. Wilson is the founder of one of K2ia's original investors, Langland's International. Prior to that, Wilson was general manager of Standard Chartered Bank with responsibility ...

ROUND TABLE - PRIZE PROMOTIONS: Eyes on the prize - Competitions and prize draws elicit more complaints to the ASA than any other form of promotion. The round table convenes to find out why this is and what can be done to address it

of improving standards at home. 'The biggest reason for taking heed of the new ISP booklet ... Philip Circus, legal adviser, ISP Kevin Francis, chairman, London Competitors Club Omaid ...

Brand show ups visitor numbers

Brand Licensing London 2000 posted a preliminary 15 per cent increase in visitor numbers compared with last year's show. According to organiser Single Market Events, more than 2,500 people and 200 exhibitors attended the event at London's Business Design Centre in October. The show was moved ...

HSBC customers - 700,000 without really trying - You don't always have to be first to win. Banking juggernaut HSBC has sat back, taken its time, and then grabbed massive market share. Radha Chadha talks to Richard Kimber, the man who made it happen

time, and even local banks like Dah Sing and Bank of East Asia have had it up and running for over a ... focus, even if that means going beyond the realm of traditional banking. 'We are trying to broaden our ... , or even along the lines of firstdirect.com, HSBC's telephone banking subsidiary in the UK which has ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.