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Venus Williams signs record £27m deal with Reebok

LONDON (Brand Republic) – Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current ...

Marks & Spencer to launch convenience stores

LONDON (Brand Republic) – Retailer Marks & Spencer is to open a new line of convenience stores in May next year, in an attempt to compete with Sainsbury’s Local and Tesco Metro. The retailer will open two trial stores in Twickenham and Surbiton and, if these are successful, will open a further 40 ...

Barrett Cernis nets creative for men's retailer

to be finalised. With shops in London s Covent Garden and King s Road, as well as a presence in independent ...

German Supreme Court lifts ban on Benetton ads

LONDON (Brand Republic) – The German Supreme Court has overturned a five-year ban on controversial Benetton ads featuring Aids victims and ecological disasters, after ruling that free speech had been violated by the ban. The ads had originally been banned by Germany’s federal appeals court in 1995 ...

Victoria’s Secret to launch in the UK

LONDON (Brand Republic) – US lingerie chain Victoria’s Secret is planning to launch a chain of stores in the UK in the first stage of a full European rollout. The company, famous for its use of catwalk models wearing its range, is thought to have considered buying The Body Shop, a move which would ...

DIARY: C&A Man takes a bow

's associate news editor, John Tylee, remembers turning up for his first job interview at the Watford Evening ...

Gucci to take Alexander McQueen brand worldwide

LONDON (Brand Republic) – Italian fashion house Gucci plans to turn UK fashion designer Alexander McQueen into a worldwide brand following its acquisition of a majority stake in the design house for an undisclosed sum. The controversial McQueen, twice voted UK Designer of the Year, will retain creative ...

GUS to float quarter of Burberry brand

LONDON (Brand Republic) – Clothing retailer Great Universal Stores has announced that it is to float up to 25% of its traditional English clothing brand Burberry, as the group revealed a slump in half-year pre-tax profits to 112.2m from 136.6m. The company attributed the fall in profits to a ...

William Baird finds irregularities in Lowe Alpine accounts

LONDON (Brand Republic) – Men’s clothing manufacturer William Baird has discovered an overstatement in the accounts of Lowe Alpine, the outdoor leisure brand it acquired last year. The company said the accounting irregularities were discovered after the division’s managing director and finance ...

Interpublic buys Deutsch

LONDON (Brand Republic) - The Interpublic Group of Companies has acquired New York-based advertising agency Deutsch. Terms of the acquisition have not been disclosed, but the deal is estimated ... London office, but this failed to materialise. Deutsch was founded as a print company in 1969 by David ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.