to remove filtersNEW MEDIA: Bestfoods launches 'festive advice' site
21 Dec 2000 | by BEN ROSIER
by a Bestfoods in-house team and the London office of new media house BlueWave. In-house activity ...
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Sainsbury’s sells Homebase to Schroder
22 Dec 2000 | by Louise Banbury
LONDON (Brand Republic) - Supermarket chain Sainsbury s has sold its Homebase DIY business in a deal worth 969m. The company s existing Homebase stores will go to venture capitalist Schroder Ventures for 750m, and the remaining sites, which were built for Homebase stores but are currently ...
Diageo and Pernod snap up Seagram drinks for £5.5bn
20 Dec 2000 | by Claire Billings
LONDON (Brand Republic) – Drinks giant Diageo, in collaboration with French company Pernod Ricard, has scooped Seagram’s spirits business in a 5.5bn deal. Diageo paid 3.4bn and Pernod Ricard paid 2.1bn for the spirits and wines division. However, the deal is far from complete, with a legal ...
Marks & Spencer to launch convenience stores
18 Dec 2000
LONDON (Brand Republic) – Retailer Marks & Spencer is to open a new line of convenience stores in May next year, in an attempt to compete with Sainsbury’s Local and Tesco Metro. The retailer will open two trial stores in Twickenham and Surbiton and, if these are successful, will open a further 40 ...
EasyEverything invests £20m in US net cafe expansion
18 Dec 2000
LONDON (Brand Republic) - EasyGroup is investing 20m to roll out its chain of EasyEverything internet cafes across the US in the new year. The group opened its first US cafe in New York last month, with plans to expand in the States after six months to a year. However, EasyGroup’s chief executive ...
Diageo the favourite to win Seagram drinks portfolio
18 Dec 2000 | by Claire Billings
LONDON (Brand Republic) – The bidding for Seagram’s wine and spirits business could end today as Diageo’s joint 5.8bn bid with Pernod Ricard of France looks set to scoop the drinks portfolio. This would extend Diageo’s lead in its field, which would be double the size of its closest rival Allied ...
Starcom wins $800m Kraft media business
15 Dec 2000 | by Camilla Palmer
LONDON (Brand Republic) – Food giant Kraft is understood to have consolidated its 800m North American media planning and buying account into Starcom MediaVest, the media buying arm of B|Com3, following a competitive pitch. Other agencies pitching for the Philip Morris-owned business included WPP ...
DIARY: Inflated media spend claims fail to impress the Campaign hacks
15 Dec 2000
. TBWA/London too is keen to dominate the league, sending client confirmation of a pounds 10 million ...
NEWS BRIEFS
14 Dec 2000
Fullers, the London brewer, has relaunched its web site to provide an animated brewery tour...Fullers, the London brewer, has relaunched its web site to provide an animated brewery tour, competitions and online merchandise shopping. Fullers.co.uk also offers more detailed information about the company s bars, pubs and beers. ...
MARKETING MIX: I'll name that brand in one
14 Dec 2000
of champagne. Last week's winner was James Brown of Radio Lynx, London, who correctly identified Jacob ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
