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between London and Edinburgh....LONDON (Brand Republic) - Sir Richard Branson’s Virgin Rail Group has failed in its bid to take over the east coast mainline between London and Edinburgh. The Shadow Strategic Rail Authority awarded the rail franchise to the line’s current operator, Great North Eastern Railway. Virgin Rail, which ...
LONDON (Brand Republic) – BMP DDB has been hired by The Guardian to handle advertising for the newspaper group’s online and offline brands. BMP beat M 3m on advertising, is expected to significantly increase its marketing spend next year. Marc Sands, Guardian Newspapers’ marketing director, said, “We ...
LONDON (Brand Republic) - The government’s Home Office has almost doubled its advertising spend in 2000 compared with last year. In answer to a written question in the House of Commons yesterday, home secretary Jack Straw said that Home Office adspend was 11.08m so far this year. Last year, it was 5.65m ...
LONDON (Brand Republic) UK mobile phone group Vodafone has agreed to buy Eircell - the Irish mobile phone business owned by Ireland s national telecoms company, Eircom - in a deal worth 2.6bn. The purchase, which is understood to be the biggest Irish corporate takeover to date, cannot be completed until ...
LONDON (Brand Republic) - Online games retailer Gameplay reported strong year-on-year sales growth yesterday, prompting its share price to leap by 11.5% this morning. The company said revenues for the half year ended January 31 were expected to exceed 40m in spite of current technology market trends ...
LONDON (Brand Republic) – Current Wimbledon and US Open champion Venus Williams has signed what is reportedly a 27m endorsement deal with sportswear manufacturer Reebok, a record figure for a female athlete. The tennis player has represented the sports apparel brand in TV and print campaigns since 1995. The current ...
LONDON (Brand Republic) - Supermarket chain Sainsbury s has sold its Homebase DIY business in a deal worth 969m. The company s existing Homebase stores will go to venture capitalist Schroder Ventures for 750m, and the remaining sites, which were built for Homebase stores but are currently ...
-promotional strategy deployed across Associated titles, including the Daily Mail, Mail on Sunday, Evening Standard...-promotional strategy deployed across Associated titles, including the Daily Mail, Mail on Sunday, Evening Standard ...
Club members, before it even launched, and less than three months after appointing TBWA/London...British Airways has pulled the plug on Project Quicksilver, its internet portal aimed at Executive Club members, before it even launched, and less than three months after appointing TBWA/London to handle its ad business (Marketing, October 26). Quicksilver, which was due to have launched early ...
The Daily Mail & General Trust has confirmed plans to launch an evening paper in Manchester next...The Daily Mail & General Trust has confirmed plans to launch an evening paper in Manchester next year. The title will be targeted at young, upwardly mobile commuters in the Manchester region. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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