20 Dec 2001
| by Jennifer Whitehead,
LONDON - Daewoo launches a 3m television and cinema advertising campaign in the New Year with two
20 Dec 2001
| by Gordon MacMillan and Jennifer Whitehead,
LONDON - Saatchi 18m Lloyds TSB account following a four-way pitch. It is understood that the bank...The other two agencies on the shortlist were Rainey Kelly Campbell Roalfe/Y&R and TBWA\London. The loss of the account comes as a real blow for Saatchis, which picked up the combined account following the merger of Lloyds and TSB in 1998.
Saatchis picked up the Lloyds business in September 1998 after ...
20 Dec 2001
Egg, the internet bank owned by Prudential, has announced that it
broke even in the month of November, boosting its chances of achieving
its target to be profitable for the last quarter of 2001. The company
has attracted 129,300 extra customers since the start of October giving
it a total customer ...
20 Dec 2001
| by KATIE KROHN, Marketing assistant, Spencer London
Even though luxury goods are not in particularly high demand at the
moment,the design of Penhaligon's perfume bottles will continue to charm
onlookers.
In particular, the design of Bluebell Eau de Toilette gives you a small
escape to that romantic place where everything appears lovely ...
20 Dec 2001
Lever Faberge has axed its Lynx-branded barber shops. The company
said the two shops, one in London and one in Kingston-upon-Thames, had
developed a loyal clientele but were not performing to its standards.
...
20 Dec 2001
The Incorporated Society of British Advertisers has broadly
welcomed the results of a research project commissioned by the Food
Standards Agency, which shows that most consumers are unconcerned about
food promotions. The research indicates that the views of consumer
pressure groups such as SUSTAIN ...
20 Dec 2001
London Mayor Ken Livingstone is to launch a cinema ad about the
anti-social costs of dropping litter. The ad, created by Soul, is
sponsored by environmental group Onyx under the strapline 'Dropping
Litter Ruins Lives'. It will show that a ton of litter is dropped in
London every minute.
...
20 Dec 2001
The Advertising Standards Authority (ASA) has upheld complaints
that the wording on certain poster ads from the Association of Train
Operating Companies' 'Time to return' campaign was misleading, because
it implied that service levels had returned to normal.
The ASA found the statement, 'Fast ...
20 Dec 2001
| by SUZY BASHFORD
lighting up Knightsbridge in all its Christmas
splendour would be enough to make even Scrooge feel ...
as a reason for poor performance in
the year ending January 27, 2001 - before the first case was even ...
, how can Harrods retain its status as
London's most revered store? Marketing asked retail consultant ...
20 Dec 2001
| by MATTHEW ARNOLD
-broadcast
advertising is subject to a voluntary code of conduct drawn up by the
Advertising Standards Authority ...
and even beneficial to health in
some people," says English Wines managing director Frazer Thompson ...
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