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DIRECT BRIEFS: Save the Rhino International launches ad campaign

Save the Rhino International is launching an ad campaign targeting participants in the London and New York marathons, and encouraging them to raise money for the charity. The poster and direct mail push, through 23red, will appear in gyms around the UK, as well as being sent to SRI supporters. ...

DIRECT: Nicorette in 'quit smoking' DM

. The initiative, created by Proximity London, comes on the back of research by the company which reveals that 90 ... for Nicorette is handled by Proximity London's sister agency, Abbott Mead Vickers BBDO. Proximity London has ...

Mazda outsources £1m work for key launches

LONDON - Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal

Financial firm condemned for exploiting
September 11 attacks

LONDON - A financial company that sought to exploit the September 11 terrorist attacks to sell PEPs...such as gilt-edged stock or even hold cash pending a further possible shakeout in the aftermath of the World Trade Centre disaster." The Advertising Standards Authority received complaints from all over ...

M&C Saatchi wins £10m AA account

LONDON - M&C Saatchi has won the above-the-line account for the AA, with ehsbrann and Rapier taking...The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy & Mather. M&C will work on brand repositioning, and ehsbrann will concentrate specifically ...

Chime takes majority stake in online
agency BloodPartnership

LONDON - Chime Communications has taken a controlling stake in online advertising agency

AMV wins TV licence business

LONDON - Abbott Mead Vickers BBDO and Capita have won the 500m BBC licence-fee marketing...which won the pitch include: Proximity London, which will handle the direct marketing work; Abbott Mead ... by WPP, and beat Omnicom-owned TBWA\London to the advertising work. The marketing work is slated ...

Agency 2001 recognises a creative year

, the achievements of our agency winners look even more extraordinary. As you read through the top performers, we ...

No decision on Consignia job losses

LONDON - Consignia chief executive John Roberts has issued a hasty statement, backtracking on its

Consignia to slash 30,000 jobs

LONDON - John Roberts, chief executive of Consignia, formerly the Post Office, has told MPs

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.