20 Dec 2001
Save the Rhino International is launching an ad campaign targeting
participants in the London and New York marathons, and encouraging them
to raise money for the charity. The poster and direct mail push, through
23red, will appear in gyms around the UK, as well as being sent to SRI
supporters.
...
20 Dec 2001
| by MARK KLEINMAN
.
The initiative, created by Proximity London, comes on the back of
research by the company which reveals that 90 ...
for Nicorette is handled by Proximity London's sister
agency, Abbott Mead Vickers BBDO. Proximity London has ...
19 Dec 2001
| by Mark Kleinman,
LONDON - Japanese car manufacturer Mazda is reviewing its 1m direct marketing business in reversal
19 Dec 2001
| by Jennifer Whitehead,
LONDON - A financial company that sought to exploit the September 11 terrorist attacks to sell PEPs...such as gilt-edged stock or even hold cash pending a further possible shakeout in the aftermath of the World Trade Centre disaster."
The Advertising Standards Authority received complaints from all over ...
18 Dec 2001
| by Staff,
LONDON - M&C Saatchi has won the above-the-line account for the AA, with ehsbrann and Rapier taking...The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy & Mather.
M&C will work on brand repositioning, and ehsbrann will concentrate specifically ...
14 Dec 2001
| by Staff,
LONDON - Chime Communications has taken a controlling stake in online advertising agency
14 Dec 2001
| by Claire Billings,
LONDON - Abbott Mead Vickers BBDO and Capita have won the 500m BBC licence-fee marketing...which won the pitch include: Proximity London, which will handle the direct marketing work; Abbott Mead ...
by WPP, and beat Omnicom-owned TBWA\London to the advertising work.
The marketing work is slated ...
13 Dec 2001
, the achievements of our agency winners look even more extraordinary. As you read through the top performers, we ...
13 Dec 2001
| by Staff,
LONDON - Consignia chief executive John Roberts has issued a hasty statement, backtracking on its
12 Dec 2001
| by Jennifer Whitehead,
LONDON - John Roberts, chief executive of Consignia, formerly the Post Office, has told MPs