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Corporate alliances

BestofBiz Briefings are articles on topical management issues from the London Business School...Building and managing strategic business partnerships Build (internal development), buy (acquire) or bond (corporate alliance). The global corporate environment is increasingly reliant upon alliances between companies of varying types, degrees and names. Some companies have tens, even hundreds ...

Detective marketing

, and an avoidance of "analysis paralysis". He's excellent at distilling truisms, even showing a talent for the odd ...

21st Century Consumer Society

Street London EC1M 6DG tel: 020 7250 3343 fax: 020 7251 8138 ...

Corporate innovation

BestofBiz Briefings are articles on topical management issues from the London Business School

Brands in the Balance

by ShopSmart as "an evening UK television staple" which "gets [the ShopSmart brand] a lot of exposure ... got off and Tyson will keep going down, even if he never touches another tail or munches another ...

Corporate venturing

BestofBiz Briefings are articles on topical management issues from the London Business School

Citizen Brands-why businesses need to wake up to corporate responsibility

Business still does not take corporate citizenship seriously. This is strange, even perverse, given...even lag behind competitors after a downsizing: 'The study concluded that a savvy investor should ...

Withering the state: Freeing resources for better public services

theme of this paper by Tim Ambler, Senior Fellow, London Business School

21st century teams

BestofBiz Briefings are articles on topical management issues from the London Business School

21st century teams: how to create an effective team

BestofBiz Briefings are articles on topical management issues from the London Business School

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.