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M&C Saatchi wins £10m AA account

LONDON - M&C Saatchi has won the above-the-line account for the AA, with ehsbrann and Rapier taking...The creative account, worth 10 million, was put up for review in August from its then agency, HHCL & Partners, which did not repitch. M&C won in a pitch between TBWA\London, Lowe Lintas and Ogilvy & Mather. M&C will work on brand repositioning, and ehsbrann will concentrate specifically ...

THE BOOK OF LISTS: The 10 Most complained about ads

The clothing company, now the perpetual bete noire of the Advertising Standards Authority, found itself back in trouble again with its "fcukinkybugger" poster campaign created by TBWA/ London. A total of 141 people ... made in a mailer for the slimming product Berry Trim. "Even works for people who love to eat ...

THE BOOK OF LISTS: The 10 Hottest direct marketing creatives

creative director still at the top of his form, Stretton is likeable but has unforgiving standards. AIS ... department to encourage high creative standards. Work for Channel 4 and HSBC has rivalled the continued high standards of ntl work. 3. Gary Sharpen at Leonardo The man behind much of the good ...

THE BOOK OF LISTS: The 10 Best kept secrets

of Brian got even more interesting in November this year when WPP's board member and chief human ... 's the Advertising Standards Board of Finance. Probably the industry's best kept secret since its founding ...

THE BOOK OF LISTS: The 10 Best posters

" was just one of a number of involving posters in the Nike Run London campaign. The run turned out ... boots. Funny? Certainly. Legally dodgy? Even more certain. Agency: Circus Art director: Tim Ashton Copywriter: David Prideaux 8. Labour Party TBWA/London spoofed the action movie ...

THE BOOK OF LISTS: The 10 Most promiscuous clients

now swung back to the big networks. 2. Opodo Ooops. Opodo hasn't even launched yet ... BDDH to TBWA/London) was a bit of a boob for its reputation. 4. Southern Comfort ... on this list because the very long pitch between TBWA/London and BMP DDB had both agencies confused. Mid ...

THE BOOK OF LISTS: The 10 Best viral campaigns

1. Nike Run London AKQA developed the highly successful Nike Run London online campaign ... , the website's address was not even promoted in the first phase of the activity. 2. One2one ... running around London pretending to drive a car and making car noises. Sounds stupid, yes ...

THE BOOK OF LISTS: The 10 Grooviest ad cities in the world

1. London Bartle Bogle Hegarty, Mother, Fallon, TBWA/London and Leo Burnett have all "done good" for London's image in a very tough year. We are cool (style-wise), we are hot (creatively speaking) and we have even given the world a few start-ups this year. Shame about the weather, though ...

THE BOOK OF LISTS: BEST DIARY STORIES OF 2001 - Leo Burnett receives a Fizdale rocket over the US breakfast reel

, lifeless". "Even in the early stages of retirement," he rages, "I cannot shake the nightmare ... ." At times like this it is best to take the parochial route and remind oneself that Leo Burnett London ...

THE BOOK OF LISTS: The 10 Biggest dotcom failures

of the dotcom era. 3. Industry Standard Founded in 1997, the magazine that symbolised the dotcom ... . Razorfish The online agency shut its London offices in August seeing 50 jobs go to the wall ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.